Other - Education

  • Marketing and non profit organisations The last decade of the twentieth century saw continued growth of the sector and an increase in the use of marketing – marked in large part by marketing subspecialties in publications and professional organizations for a variety of nonprofit industry categories, including healthcare, education, and government. Marketing’s application to the nonprofit sector is well accepted and has been steadily growing even as the sector itself has been... [more]
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  • Marketing and non profit organisations The idea of applying marketing to nonprofit organizations was introduced in the late 1960’s and developed through the next decades. Its adoption was initially most rapid in organizational and exchange contexts similar to those in the private sector, such as education, healthcare, recreation, transportation, libraries and the arts. By the late 1980’s, it had extended into governmental agencies and organizations whose transactions... [more]
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  • Nonprofit organisations Nonprofit organizations are pervasive institutions affecting our lives and the world around us in numerous ways. Three theories justify why society needs nonprofit organizations: Public Goods Theory argues that they exist to provide services the government does not Contract Failure Theory focuses on the concept that nonprofits can provide certain services that should not be in the commercial sector – such as day care Subsidy Theory, which says... [more]
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  • Nonprofit organisations Nonprofit managers also need to use marketing in order to be successful in their fast growing and increasingly competitive sector. Marketing is needed to influence donors to give, volunteers to come forward, clients to seek help, staff to be courteous and friendly, board members to serve altruistically. Business managers who interact with the nonprofit world through activities like cause related marketing and volunteer work would benefit from understanding... [more]
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  • Growth of Nonprofit organisations The growth in importance of corporate involvement in nonprofit organizations through strategic partnerships, volunteerism and chances for executive growth. The concern for ethics, has also carried over to the nonprofit sector. Finally, in 2002, the American Marketing Association - the largest organization of marketers worldwide - began concentrating on and offering targeted conferences just for nonprofit organization marketers. Please visit... [more]
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  • 4. Ethics One of the most important ethical issues in the proposed project is to protect the confidential information of the target participants. In order to protect the participants, there is a consent form going to be involved in each interview. As a market researcher, to understand the importance of keeping the respondents as voluntary and anonymous is essential. Beside this, there is hardly any other obvious ethical problem in this research project since the topic of this research is... [more]
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  • 3. Methodology The proposed research project is going to be a combination of qualitative and quantitative research. The data are going to be collected in field work through face to face interviewed questionnaires with both close and open-ended questions. Sample size of this research project is going to be 120questionnaires with a 25 minutes length; the targeted group is the customers who shop at St. David’s who are going to be interviewed in St. David’sarea but outside of... [more]
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  • 2. Research questions The research question of the proposed research is how satisfied are St. David’s Customers with the mall layout. To investigate the components of customer satisfaction, the proposed research is going to be divided into three sections. Firstly, customers basic information are going to be collected, which is what type of costumer do St. David’s have now? Are the costumers local or visiting from other cities; in additional, their age, gender, and their... [more]
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  • 1. Aim of the research As the developer of St. David’s shopping centre, St. David’s Partnership is planning to conduct this market research project in order to consummate the current design and future plan of St. David’s by gathering the feedback and comments from its current visitors, including the design of shop locations, toilets, information desk service, parking, and etc. Please read here [more]
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  • questions to ensure the interviewer voice inflection didn’t result into biasness of the results. The focus group interviewers were educated on interviews and surveys management to ensure they didn’t end up suggesting possible answers to the study respondents (Trochim et al, 1982). This could have resulted into homogeneous data. The primary goal of educating interviewers was meant to ensure the results obtained were heterogeneous. [more]
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  • The survey tool and questionnaires had been tested on a pilot sample to determine reliability of the survey tool and questionnaires to contribute into study outcomes in terms of conclusion validity, construct validity, external validity and internal validity (Cook & Campbell, 1979). The focus group interviewers were educated on the survey tools and questions to ensure the interviewer voice inflection didn’t result into biasness of the results. Please read here. [more]
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  • The respondents were not informed on the nature of the questions that they were to respond to through the survey tools and questionnaires (Caracelli & Greene, 1997 [cited in J.C. Greene and V.J. Caracelli, 1997, eds]). This was meant to eliminate opportunities of respondent biasness which could have resulted into homogeneous data hence affected the validity of the study. [more]
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  • The respondent’s data was securely kept to reduce access and where respondent’s data was to be transferred; the networks were satisfied to be encrypted and secure. The respondent participation in the study was allowed after the respondent demonstrated understanding of the study ethical perspectives (Cook & Campbell, 1979). The respondents signed informed consent form to demonstrate clarity in understanding study ethical considerations. [more]
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