Other - Education

  • Nonprofit organisations Nonprofit organizations are pervasive institutions affecting our lives and the world around us in numerous ways. Three theories justify why society needs nonprofit organizations: Public Goods Theory argues that they exist to provide services the government does not Contract Failure Theory focuses on the concept that nonprofits can provide certain services that should not be in the commercial sector – such as day care Subsidy Theory, which says... [more]
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  • Nonprofit organisations Nonprofit managers also need to use marketing in order to be successful in their fast growing and increasingly competitive sector. Marketing is needed to influence donors to give, volunteers to come forward, clients to seek help, staff to be courteous and friendly, board members to serve altruistically. Business managers who interact with the nonprofit world through activities like cause related marketing and volunteer work would benefit from understanding... [more]
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  • Growth of Nonprofit organisations The growth in importance of corporate involvement in nonprofit organizations through strategic partnerships, volunteerism and chances for executive growth. The concern for ethics, has also carried over to the nonprofit sector. Finally, in 2002, the American Marketing Association - the largest organization of marketers worldwide - began concentrating on and offering targeted conferences just for nonprofit organization marketers. Please visit... [more]
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  • 4. Ethics One of the most important ethical issues in the proposed project is to protect the confidential information of the target participants. In order to protect the participants, there is a consent form going to be involved in each interview. As a market researcher, to understand the importance of keeping the respondents as voluntary and anonymous is essential. Beside this, there is hardly any other obvious ethical problem in this research project since the topic of this research is... [more]
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  • 3. Methodology The proposed research project is going to be a combination of qualitative and quantitative research. The data are going to be collected in field work through face to face interviewed questionnaires with both close and open-ended questions. Sample size of this research project is going to be 120questionnaires with a 25 minutes length; the targeted group is the customers who shop at St. David’s who are going to be interviewed in St. David’sarea but outside of... [more]
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  • 2. Research questions The research question of the proposed research is how satisfied are St. David’s Customers with the mall layout. To investigate the components of customer satisfaction, the proposed research is going to be divided into three sections. Firstly, customers basic information are going to be collected, which is what type of costumer do St. David’s have now? Are the costumers local or visiting from other cities; in additional, their age, gender, and their... [more]
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  • 1. Aim of the research As the developer of St. David’s shopping centre, St. David’s Partnership is planning to conduct this market research project in order to consummate the current design and future plan of St. David’s by gathering the feedback and comments from its current visitors, including the design of shop locations, toilets, information desk service, parking, and etc. Please read here [more]
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  • questions to ensure the interviewer voice inflection didn’t result into biasness of the results. The focus group interviewers were educated on interviews and surveys management to ensure they didn’t end up suggesting possible answers to the study respondents (Trochim et al, 1982). This could have resulted into homogeneous data. The primary goal of educating interviewers was meant to ensure the results obtained were heterogeneous. [more]
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  • The survey tool and questionnaires had been tested on a pilot sample to determine reliability of the survey tool and questionnaires to contribute into study outcomes in terms of conclusion validity, construct validity, external validity and internal validity (Cook & Campbell, 1979). The focus group interviewers were educated on the survey tools and questions to ensure the interviewer voice inflection didn’t result into biasness of the results. Please read here. [more]
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  • The respondents were not informed on the nature of the questions that they were to respond to through the survey tools and questionnaires (Caracelli & Greene, 1997 [cited in J.C. Greene and V.J. Caracelli, 1997, eds]). This was meant to eliminate opportunities of respondent biasness which could have resulted into homogeneous data hence affected the validity of the study. [more]
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  • The respondent’s data was securely kept to reduce access and where respondent’s data was to be transferred; the networks were satisfied to be encrypted and secure. The respondent participation in the study was allowed after the respondent demonstrated understanding of the study ethical perspectives (Cook & Campbell, 1979). The respondents signed informed consent form to demonstrate clarity in understanding study ethical considerations. [more]
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  • The study respondents were education on the study design in order to gain understanding on the procedures of the study, objectives of the study and practical as well as policy implications of the study (Guba & Lincoln, 1989). The study satisfied the principle of malfeasance and beneficence as well as principle of anonymity. The study respondents were informed on anonymity of their participation and that the study results were not for commercial purposes. Thus, the study satisfied... [more]
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  • . Analysis of continuum of the textual data would be carried out and measures of validity of interpretative comments and quotations done through reflections that would be achieved through textual content application. Internal consistency of the data would be determined followed by contextual analysis and finally the data would be compressed using data reduction strategies (Creswell, 1999). The compressed data outcomes would be analyzed by using interpretation and attaching meaning and... [more]
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