The background of the case study: Apple Inc. manufactures and markets a range of personal computer, mobile communication and media devices, and portable digital music players, and sells a variety of related software, services, peripherals, networking solutions, and third-party digital content and applications (Apple store website). The mobile facilities include: iPhone, iPhone 3G, iPhone 3GS, iPhone 4 and iPhone4 in white. https://www.essaycapital.co.uk/news/
 

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