Research aim is to find out why does iPhone have poor market share in China and then compare to British successful experience, finally estimate how to maintain its brand in these two countries. Please visit https://www.essaymon.com/procedures for more information!
To examine what are the attractive factors of Apple in these two countries.
To examine what is the current problem of distribution in Chinese market.
To examine what is the main difficult of sales in Chinese market.
To examine what is the image of Apple’s brand in consumers’ mind.
To examine how many people are the potential consumers in Chinese market.
To examine the elements of British market how to promote iPhone in their mobile market.