2. Research questions
The research question of the proposed research is how satisfied are St. David’s Customers with the mall layout. To investigate the components of customer satisfaction, the proposed research is going to be divided into three sections. Firstly, customers basic information are going to be collected, which is what type of costumer do St. David’s have now? Are the costumers local or visiting from other cities; in additional, their age, gender, and their professionare going to be collected through face-to-face interviews. Secondly, customers’ purposes and reasons of visiting St. David’s.Thirdly, customers’ feedback and comments on the facilities of St. Davids. Finally, what kind of shopping centre is St. David’s to the customers, and other general comments.
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