Marketing and non profit organisations
The idea of applying marketing to nonprofit organizations was introduced in the late 1960’s and developed through the next decades.

Its adoption was initially most rapid in organizational and exchange contexts similar to those in the private sector, such as education, healthcare, recreation, transportation, libraries and the arts.

By the late 1980’s, it had extended into governmental agencies and organizations whose transactions where no products, services or money were used – such as prevention of child abuse or quitting smoking.

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