Nonprofit marketing
Nonprofit marketing is not the same as for-profit marketing because the nature of the organizations involved are different.

Nonprofits play unique and evolving roles in society.

In response to increasing competition there continues to be growing commercialization and adoption of “business tactics” while, at the same time, fund generation has expanded from traditional donations and government grants to merchandising and for-profit funding entities tied to the nonprofit. Please visit https://www.journalfirst.org/class-society-class-nature-of-literature.html if you are interested.
 

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