The number of cases fits with the view of Eisenhardt (1989), who recommended using four to ten cases. Suitable case firms were sought out from different databases, including Finnish export statistics, the French-Finnish Chamber of Commerce, and Finpro Paris. We identified six SMEs that had direct operations in France, five of which are included in this study. The remaining three cases were family SMEs that had indirect operations (direct export) in France. As advised in the study of Eisenhardt (1989), the case firms for our study were selected for particular theoretical reasons rather than on the basis of random sampling.

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