Furthermore, the case study shows that the role of social relationships can extend beyond merely sharing information about business opportunities or potential partners. Social relationships can mediate or open doors to new business relationships, i.e. introduce the potential exporter to the international actors. In the case of Teknovisiot the whole idea for international introduction came from the long-lasting personal contact in a customer and cooperation partner firm. https://www.journalfirst.org/marxs-discussion-of-the-human-world-to-master-the-three-ways.html
 

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