As many researchers have noted, small firms generally lack resources to aid their internationalisation. Social interaction which takes place in the social relationships between individuals can be seen as a channel for resource flows, especially information exchange. Social relationships can be usefulin getting access to the resources which are critical in the early stages of internationalisation, i.e. information about foreign business opportunities or potential international business partners. Furthermore, based on the empirical part of the study it is argued that the role of social relationships can go beyond exchanging information. https://www.jiaodianlunwen.com/services/marketing-essays
 

comments (0)

23 more from jessicarose55