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https://www.eztalks.com/webinars/how-to-do-a-webinar-successfully.html If you've ever wondered how to do a webinar that people will actually want to watch, you’ve come to the right place. Actually, hosting a webinar can be a stressful experience, but there are several things you can do to set yourself up for success. Every successful webinar needs to go through such processes: planning, marketing, running and tracking. In today's post, we're going to look at how to do a webinar successfully to ensure that your next webinar goes off without a hitch. 1. How to Plan a Webinar? Good planning should be done in advance. You should not only define your needs, but also know how to choose the best webinar software and what equipment is needed. 1）Define Your Needs a) What're Your Objectives? All webinars should be framed within a set of ideal objectives that become your road map for all of the best practices that follow. Otherwise, you may run the risk of creating a webinar that doesn’t achieve much of anything. Which aspect will be your webinar related to, marketing, training, e-learning or any others? Are you going to boost sales, build expertise & influence, draw in qualified leads or anything else? These are all you need to consider and make it clear. b) Which Webinar Type is Suitable for Your Needs? Webinars come in different flavors and each type is best suited for specific goals. As we know, there are several webinar types including Live, Automated, On-demand and Paid Webinar for you to choose in the market. But which one or ones can better suit your needs? For example, if you only want to generate brand awareness, it may be not wise to choose Paid Webinar, which raises the threshold of admission, thus reducing the leads. For another example, if you want to interact with the audience as well as get more leads for a longer time, it is suggested to adopt the combination of Live Webinar and On-demand Webinar. Even if you can choose them flexibly, in fact, the productivity still largely depends on whether you have chosen the right webinar type or types to proceed with your virtual event. c) When to Host Your Webinar? Actually, there is no certain answer for when to host your webinar as this varies depending on why you're hosting a webinar and what is your event for? But here are the extremely useful suggestions for the most cases according to the webinar data from the most recent 1000 among thousands of webinars hosted with ezTalks Webinar. Time Zone. If you target an international or nationwide audience, find out the time zones when the highest proportion of people will be able to attend a webinar. According to most of the related surveys, 11 a.m. Pacific Standard Time was when webinars have the highest attendance rate, as it's the most convenient time for the largest chunk of our audience across time zones. Day. Here comes the long-standing mistaken idea that the best day to do a webinar is Saturday or Sunday. Actually, Thursday is the big winner here while Wednesday and Tuesday are close behind. Why not Monday or Friday? Both of them tend to be the busiest ‘catch-up’ days of the whole week and it makes sense to avoid them intentionally. Time. In view of conventional wisdom, it’s the best time to do a webinar at dusk as people are off-duty and free. However, webinar statistics collected by the overwhelming majority of webinar providers show that the best time to host a webinar is 10 or 11 o’clock in the morning. Note: You need to start on time as there is nothing more frustrating than being kept waiting on a hold screen. d) How Long is Your Webinar? To some extent, it still depends on the content you’re presenting during your webinar session. However, in general, the best webinars should last between 30 and 60 minutes. On average, people will actively view a webinar for 55 minutes before dropping off. For optimum results, you should keep your webinar duration between 45 and 60 minutes. If your topic demands more than one hour, it’s best to divide the presentation into two or more parts. Under this situation, Webinar Series may be a great helper. Besides, remember to devote certain time to the interactive section with the audience in the webinar. e) What’s Your Audience Size? When it comes to a webinar, the size of your audience DOES matter. It affects how you interact with others, how to present the content, what webinar platform you should choose, and etc. The size of your company and your attendee list will dictate how robust your hosting solution needs to be. In fact, some webinar software like ezTalks Webinar now allows for thousands of people to attend- the largest webinar attendance can be up to 10,000 audiences! f) What’s Your Budget? Your budget may need to cover the elements like the personnel who help set up and manage the event, speaker fees, equipment (hardware and headsets), post-webinar material preparation & distribution and something like that. Another main budget area to consider during the planning process is the cost of a webinar solution. Make sure to identify how many webinars you’ll have each month and on average, how many attendees you’ll have for those webinars before deciding what type of budget to set aside for software costs. You might think webinars are scary and costly, but the arrival of ezTalks Webinar which can run on an off-the-shelf device like a PC, Mac, Android or iOS device, means that with a little practice you can run slick and successful webinars at an affordable price and even at zero cost. g) What’s Your Webinar Topic? It’s crucial to make sure you reach your target audiences with a compelling topic. People may use the topic of your webinar to decide whether or not they want to attend. Analyze your audience personas and your keyword research, and look for problems and issues that your prospects and audience are challenged with. This happens to the topic that more than a handful of people care about and this can captive your audience in a twinkling to make them feel invested in your presentation. 2) Choose the Best Webinar Software No matter how irresistible content you have prepared, the poor-quality webinar software can even ruin your performance and expectation. When looking for a webinar platform, make sure to evaluate the “nice-to-have features” and the “must-have features”. The price of the webinar service you choose may also be dependent on the number of attendees allowed to join, which should be also taken into consideration according to your budget. We are here to list some of the important factors: a) Is it easy to use? b) How much can/will you spend? c) Does it have a free trial? d) Will your webinar software support your audience size? e) Whether it has the options to host live webinars, automated webinars or on-demand webinars? f) Does it have the features you need? If you are among those who are struggling with selecting the best webinar software, click here to get more detailed information. 3) Prepare the Equipment Well Obviously, just choosing the best webinar software is not enough, as any webinar should also run with the help of the hardware: a) Device. Most webinar software are compatible with various kinds of devices like PC, Mac or an Android/iOS mobiles. Nowadays, you can also do it with one of the video conferencing devices launched by some brands like ezTalks. It proudly published some all-in-one devices integrated with everything you need for webinar hosting. b) Headsets & Microphone. You can rely on built-in mics on your device or use cabled headsets and microphone to ensure that everything you hear and everything presenters say are clear. To achieve the best audio performance, you should equip yourself with a high-quality equipment. c) A power cord. No matter what device you're using for a webinar, you need to ensure that the webinar won't be interrupted owing to being out of power. d) Network connection. The more stable and faster network connection you get, the more seamless communication can be achieved and guaranteed. You need to check your network environment in advance especially before you go live. 2. How to Market Your Webinar? Now that your webinar is ready to go, it’s time to fill those virtual seats! Marketing your webinar is the way to promote the event and drive attendance. Here are three powerful methods to market your webinar effectively: 1) Create a Webinar Landing Page A great webinar landing page will inform visitors of what the webinar is about, share the time and date when the webinar takes place, and convince the visitors to register and attend the webinar. The exclusivity and scarcity of the event is a key selling point. Also, it should include the elements like calling to action, registration form and even helpful visuals such as images and video. A webinar landing page is just like an advertisement for your webinar hosting. After all, they need to be attractive enough to make visitors want to join the webinar. Of course, your first goal is to get more people to sign-up for the webinar. Only then, will your promoting purpose be achieved. 2) Promote Your Webinar on Social Media Since 2004, social media has been growing exponentially and it hasn't reached the peak of its popularity yet. It is wise to take advantage of the power of such social media like Facebook, Twitter, LinkedIn and so forth to promote your webinars for more audiences. At the same time, you have to promote your webinar multiple times if you want to get it in front of a larger share of your social media audience. 3) Promote Your Webinar via Email Email marketing is a highly effective digital marketing strategy of sending emails to prospects and targets. Effective webinar invitation emails convert visitors into targets, and even turn targets into loyal and raving fans. By virtue of the convenience of delivering the emails in just a click, promoting your webinar via email saves your time and helps to show your respect when inviting. How to do i -
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https://www.eztalks.com/webinars/what-is-a-webinar.html Webinar is generally interpreted as a seminar or other presentation that takes place on the Internet. The webinar definition is true, but actually, a webinar is more than that. Webinars provide a dynamic and interactive space for the participants to ask questions, respond to polls & surveys and get to know their webinar hosts on a personal level. They give the ability to interact, discuss, send and receive information in real time. When done correctly, it's a powerful tactic that can position you as an expert in your field, allow you to connect with your target audience, train new employees, as well as fuel business growth. Webinar seems to be a strategy to tick all the boxes. 1. Four Main Types of Webinars to Boost Your Business It can be said that every field does webinars these days. But that does not mean the world is too saturated with them. Instead, webinars have become an essential ingredient in today's world. You've probably been hearing a lot about webinar while have you ever heard that you can get twice the result with half the effort if you can use the right webinar type. Just at this moment, you may come up with a question- how many webinar types are there? Generally, webinars are divided into four types, including Live Webinar, Automated Webinar, On-demand Webinar and Paid Webinar. Before we jump right into things, let's make sure everyone is on the same page about the definition of each webinar type. 1) Live Webinar A live webinar is a live seminar conducted online that is hosted by the organizer with attendees to join in a virtual room to watch and listen to the presentation. Live Webinar means real-time interaction. It allows participants in different locations to see and hear what information the presenter is delivering and interact by sending instant messages, answering polls and voting, sharing a screen or whiteboard and so on. A live webinar is more than a webinar, but the way to engage others with various video conferencing tools simultaneously. 2) Automated Webinar Simply put, an automated webinar is a webinar that is prerecorded and live simulated so that you can host anytime with minimal resources. It means that you can be more leveraged and free as the webinar you uploaded will start at the scheduled time automatically that you set in advance. Then you are in a position to take all the time you need to create the perfect webinar before you decide to upload it for the mass. It is possible to edit the best shots from multiple versions so you get the most impressive version. Obviously, this would be impossible to do live. 3) On-Demand Webinar What if some of your audience couldn't attend on time? What if they missed it because of their work hours, or because they live in a different time zone? No worries! On-demand webinars unlock a fast & easy way to ensure that your valuable webinars can be seen at any time, anywhere. Never again lose viewers because of timing issues. The same content can be used over and over again, even with new viewers. 4) Free/Paid Webinar Free webinars offers you opportunity to let the audience join the event at no cost, particularly great for leading generation and building brand awareness. Till now, webinar is not only a free channel to reach, educate and engage your audience, but also proves to be extremely profitable ventures and even work as part of a larger sales funnel. Paid webinars, on the other hand, are webinars where your audience pays to participate. They're not primarily for sales but to actually teach a valuable skill or provide in-depth information that you usually fail to get from free webinars. As time goes by, people's needs constantly keep growing. Then, Webinar Series feature has been adopted in some webinar software and supported by plenty of users who want to host a series of webinars but reduce the complicity of registration process. Webinar Series Webinar Series can run on pre-recorded webinars or live ones. Have you ever met with the situation that you need to host a webinar containing several parts which are coherent? Fortunately, a series webinar can be compose of multiple webinars. Basically, it is a set of multiple live webinars, multiple automated webinars, or a combination of both. It is able to create a webinar series for no matter online courses, marketing events or other activities, which can be scheduled at multiple dates and times. But only a one-time registration is needed for all webinars in the series. The simplicity appeals to more hosts as well as the audiences. All the webinar formats are interconnected. For example, the live webinar that has been recorded can be edited to the best and transformed into an automated webinar or on-demand webinar. For another example, the combination of paid webinar and automated webinar makes you get revenue around the clock even you're absent when the webinar is running. You can test and see which formula works the best for you. Luckily, currently, some webinar platforms like ezTalks Webinar, supports all the webinar types mentioned above. 2. Elements of a Webinar There are certain elements that you should map out in your webinar that you may want to start from scratch. Regardless of what kind of webinar you are going to conduct, it must have the following vital elements: 1) Equipment a) Device. Any webinar should run with the help of a device like a PC, a Mac or an Android/iOS mobile device. Nowadays, you can also do it with one of the video conferencing devices launched by some brands like ezTalks. It proudly published some all-in-one devices integrated with everything you need for webinar hosting. b) Headsets. The organizer and all presenters will need headsets- telephone headsets if your webinar tool supports a phone bridge, or computer headsets if your tool supports integrated web audio. c) Microphone. You can rely on the built-in microphones in your laptop or desktop computer or use external mics. To achieve the best audio performance, you should equip yourself with a high-quality speakerphone. d) A power cord. No matter what device you're using for a webinar, you need to ensure that the meeting won't be interrupted owing to being out of power. e) Network connection. The network connection plays a critical role in hosting/joining a webinar. The more stable and faster network connection you get, the more seamless communication can be achieved and guaranteed. 2) Roles There are multiple roles available for a webinar: host, panelist, presenters and attendees. a) The host. The host of the webinar is the user who the webinar is scheduled under. The host has the complete permissions to manage the webinar, panelists, presenters and attendees and all of its settings. b) The panelists. The panelist is like a guest speaker of a webinar who can view and turn on video/audio. What other features are available to the panelists depend on the webinar platforms that you choose. c) The presenters. The presenter is a person who introduces the contents and conveys the information in a particular virtual event. d) The participants. The participants are view-only attendees. They can interact with the host and the panelists through the text chat or Q&A as long as the chosen webinar platform supports. 3) Webinar Solutions A webinar solution must be an indispensable element in a webinar. Whether you're a business, an organization, a start-up, or an individual- you want to find the right webinar solution that can cover your needs. The tools like screen sharing, whiteboard, polls & survey and etc. provided by the webinar solutions contribute to a successful and coherent webinar. Only with the right webinar tools, can you engage your audience and create a meaningful connection with webinar participants. So, it's important to choose carefully. But how to find the best for your own needs? Click here for further reading. 4) Content Every webinar definitely contains content. It is totally impossible that no content is available in an online presentation. Actually, what content you will present depends on your ideas. No matter how good the webinar software you use, if the content you prepare is dryasdust, it still fails to make for a successful webinar. This is a branch of learning- you should know who would attend, and then deliver information that they want. It's nice if you can be entertaining along the way, but what's really vital is to deliver valuable information that people want and make it woven into your webinar content. 3. Status Quo of Webinar Hosting Webinar has been around for years- but, far from being yesterday's news, it seems its popularity is still on the rise. A quick search on Google Trends reveals that the search term ‘webinar’ has steadily and inexorably grown from 2004 to the present day. According to the overwhelming majority of the reports, when it comes to captivating your audience, professionals find videos, webinars and interactive content come to be the most engaging content types. These types of content are entertaining and created with the aim to keep the audience's interest. Instead, the least engaging forms of content are merely static and text-based- ebooks/white papers, blogs and press releases. As can be seen, webinars that can embed the videos and interactive content must enjoy a promising market prospect. As we know, webinars work across industries. But what industries produce the most webinars? ezTalks has run the webinar services for quite a long time. Webinar data below are from the most recent 1000 among thousands of webinars hosted with ezTalks. According to the data we have gotten from ezTalks Webinar's users since its webinar service is launched, 43% of users host webinars to improve training and online learning retention, covering the largest portion. The following is that 29% of the users regard webinars as the way to engage a large remote audience for corporate communication. It is equally important that 28% of the users interviewed use webinars for marke -
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