84 results found | searching for "Bezla"

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  • BezlaLLC
  • Why rate coding is important at your hotel? March 15, 2020|Hotel Marketing Depending on your revenue management system or brand, there are a variety of rate type codes available to you, including some standard industry codes like Rack Rate, Best Available Rate, Group Rate, and Regular Discount Rate codes. Rate coding is of great importance in the statistical analysis of your reservations database. It tells you what type of guests book your property, what sources or accounts they come from, when they visit, and so forth. When your hotel is behind in sales, you want to be able to identify where you succeed and where you need improvement. If you do not have the right rate codes, or you have all your reservations under one rate code, there is absolutely no way for you to determine what segments or sources you are gaining from or missing out on. To avoid this problem, you must train your front office in properly coding every reservation you have in the system. That way, it will be easy for you to trace the missing account or revenue source that is contributing to your low occupancy, and go after it. For instance, you can make some adjustments in the agreement with a third party company that used to produce ridiculous amounts of revenue for your hotel, or do the necessary follow-ups to close a deal. Now is the best time to check again with your front office if they are coding every reservation correctly. Their role is crucial if you want to keep your occupancy up even during the slow times and beat the competition. #HotelSales #BeatTheCompetition #Bezla [more]
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  • Should you spend money on PPC advertising for your hotel? March 9, 2020|Hotel Marketing If you are not spending money on pay-per-click (PPC) advertising, you are missing out. Depending on the market you are in, you may spend a lot more or a lot less on PPC advertising. If you are in a major city with a saturated market, you may spend a lot more. If you are in an area with only five other properties, you may spend a lot less. Regardless, you have to invest in PPC advertising. When you search the properties in your city, whether it’s a small or major city, your property name should come up on the first page of that channel. Otherwise, you will have very, very low chances of getting any reservations. Google Hotels, Expedia, TripAdvisor, Kayak, Trivago, and Booking.com all provide PPC placements. It does not make sense for you to have placements in all of these channels because it is going to stretch your ad spend budget too thin. Instead, optimize your PPC performance by sticking with the channels that can get you the most return on your investment. Lastly, monitor your search position regularly and make adjustments accordingly to make sure your PPC placements work hard for you. #HotelSales #BeatTheCompetition #Bezla [more]
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  • Power of asking a question at your hotel. March 1, 2020|Hotel Marketing Asking a question, this is very simple, yet it is very powerful. Questions are powerful means to discover creative potential, potential that would otherwise remain untapped and hidden. When you walk in a hotel you see a lot of people going around, but most of the time we have no idea why they are in town. When you ask a question, you must know what you want for an answer. Once you know what kind of information you need, you have to ask your questions in a way that gets the best possible information in response. So, we can just initially start covering this topic by a regular front office check in process. A simple question as, "What brings you in town?", can open all sorts of different doors for us. But of course, we must have the follow up procedure and system in place for us to get this rolling. So, what brings you into town? Are you in the area for a project or a meeting? Are there thousands of other people in town for this specific project? Are they coming back into town next year for this same project or meeting? Or are they coming back in the next 6 months? Or have they been in the area for 6 months? So, there are a lot of questions that we can ask the guest without making them uncomfortable. Instead of just asking them about the "weather", "how nice was the game was last Sunday". All these things are great to talk about, but it does not pay the payroll for your employees. Remember that if you want good answers, they come from asking good questions. So, we need to make sure that every employee in the hotel should be a lead generation machine. The more leads we have, the more sales and revenue we will have in return. Chitchat conversation is great, but we need to make sure every conversation we have with the guests end up with some sort of a question at finding out facts. Finding new customers is crucial to the growth and success of your business. But we should not forget that there is huge potential for revenue in our existing customers. We asked the question, we got the answer, after that what do we do? We must have the correct procedure to follow up with that lead. We must have a Customer Management system where we're going to enter the data we collected from that lead and plan the correct follow up. Because we don't want that we have this one lead today and 3 months later we call that exact lead and ask them the same question or ask the same data from them which we should already have. We must have that system in place to ensure that we know who we follow up with and what was the conversation and all those details. Following up is essential if you want to retain your clients and ensure they have a great experience with your property. There are three ways to make a follow up, First is through a phone call to check and see how the client is doing. Ask if they were satisfied with their last stay and what they think we could have done better and end the call by thanking them for their time and for choosing your property. Second is thru email and Third is a Physical Thank you note. Ask better questions, get better answers, achieve better results. Let us help you beat the competition. Give us a call at +1 888 999 8086 or visit us at Bezla.com. #HotelSales #BeatTheCompetition #Bezla [more]
  • BezlaLLC
  • How important revenue management is for your hotel? February 17, 2020|Hotel Marketing Revenue management allows a hotel to implement a dynamic pricing strategy based on seasonal demand. Believe it or not, there are still hotels in this day and age that do not practice any revenue management activity. They do not check pickup reports, upcoming room blocks, and competitor’s rates. Everything is up in the air. They simply hope that they will get the best value out of publishing the same rate every single day. The beauty of the hotel business is that our room rates can vary every day. Real estate leasing businesses, on the other hand, do not have that kind of flexibility. They have long-term flat rates that are, in some cases, slightly adjustable depending on state law. If you do not maximize the advantage of adjusting your room rates to meet the changing demands of the market, you are missing out. If you cannot identify potential opportunities and anticipate future demand, you are not reaching your property’s fullest potential. You have to check every room block and every event that is coming up at least weekly, if not daily. If you do not have a full-time revenue manager, every department has to come together to align revenue management strategies, whether you are a smaller or bigger property. If we could be of service, you’re invited to reach out to us. #HotelSales #BeatTheCompetition #Bezla [more]
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  • How could your hotel increase market share with Hotwire-Priceline February 10, 2020|Hotel Marketing Let’s say that our average daily rate (ADR) is at $200 a night. If we have a low occupancy at a specific future date, we can move our hotel rooms by offering them at a discount rate of say $99 a night. We do not want to publish that low of a price, however, because that would lower our ADR too much, or that might affect our existing negotiated rates or group rates. In that case, Hotwire and Priceline are a great way to sell at lower prices while remaining opaque, that is, without disclosing the exact location or the name of our property. The deals will list price, hotel star rating, and the general area of our hotel. If the consumer clicks the “which hotel will I get?” tab, they can see a list of hotel options in the area with a guarantee that yours is one of them. The details of your hotel remain hidden until the consumer enters their credit card and makes the payment, and a non-refundable reservation goes through. As you can see, we do not have to sacrifice our ADR, our current group agreements, negotiated rate agreements, or any other agreements that we might have if we discount our rooms to increase market share. If we might be of service, you are invited to reach out to us. #HotelSales #BeatTheCompetition #Bezla Bezla.com [more]
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  • What is a hotel star report? February 3, 2020|Hotel Marketing Believe it or not, there are still a lot of property owners out there who invest millions of dollars into a hotel but do not know what a STAR Report is. The Smith Travel Accommodations Report, or STAR Report for short, is a benchmarking tool used to evaluate a hotel's performance against its competitive set. It allows a hotel to compare its performance against properties in the same geographical area, market segment and customer base. For example, if you own a limited-service hotel in Philadelphia, you can pick five similar properties in the market and you will be able to see in the STAR Report how your occupancy rate, average room rate or revenue per available room is doing in comparison to your competition. While you cannot see the rankings of each property, you are able to see the overall average of the competition and where your property stands in relation to them. There is no way for us to know how well we are doing if we cannot see how the rest of the market is doing. We might think that our property is doing well if we see an upward trend in our revenues for the current and previous years when in truth, our competitors’ profits are increasing at a much faster and higher rate. Finally, once we know how we compare to our competition, we can adjust our hotel’s strategy to help us meet our occupancy and revenue goals. #HotelSales #BeatTheCompetition #Bezla Bezla.com [more]
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  • Should you go to college to be successful in hotel industry? January 27, 2020|Hotel Marketing While a college degree is not a predictor of success in the hotel industry, it most certainly boosts a prospective employee’s chances of being considered for the job. A college degree initially tells an employer that the applicant has the consistency to accomplish something great. The determining factor for success in anything that we do in the hotel industry or any other profession is consistency. It means putting in the hard work day in and day out without fail for over long periods. College graduates have had the unique opportunity to develop consistency through four years of college. They have had to commit themselves to consistent effort to pass a battery of tests in all of their classes, whether they enjoy studying for them or not. The same thing goes with anything else we do in life. Even if we might be passionate about our chosen careers, we will not always be excited about every aspect of our work. Only those among us who consistently focus on achieving their goals will succeed in the end. #HotelSales #BeatTheCompetition #Bezla Bezla.com [more]
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  • Why your hotel should never be sold out? January 19, 2020|Hotel Marketing While it might seem counterintuitive, it is a fact that a hotel completely sold out days or weeks in advance is a costly mistake. Many property managers celebrate when their hotel sells out at a future date. It’s definitely one less thing to worry about. It’s also a surefire way of losing potential guests who are willing to pay more for the rooms that have already been sold. Here’s why you should never sell out your hotel too soon. If there is a big event, say a convention, happening in your town in a few weeks’ time, and you have already contracted all your rooms to a corporate group in advance, you will have already missed out on rates twice, thrice, or four times that of your normal off-peak rates. Meanwhile, your competitors who held out on making a sale have more room to maneuver their prices. Let’s say that the average rate for a property within your market segment is at $200 a night but you completely sold out your inventory at $150 a night after commission. A few weeks down the road, the entire market would be sold out except for about five properties that are selling at $500 a night. At this point, you are already out of the game and you have lost so much revenue potential. While you should still pursue corporate group accounts, make sure that you are not giving away your entire inventory. Always maintain some degree of availability. In the end, you want to have enough room so you can make price adjustments based on the increasing market demand. #HotelSales #BeatTheCompetition #Bezla Bezla.com [more]
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  • Which hotel franchise should I choose for my hotel? January 12, 2020|Hotel Marketing There are a lot of hotel brands to choose from and deciding which flag to fly can be challenging. There are also a lot of moving parts to answer this question, not one answer, could cover every different situation that you might have. However, I am just going to cover some of the simple facts that you might already have on hand. This would give you an idea of what type of property and what type of franchise brand you should choose. First take into consideration the Location. This is the most critical factor in choosing the right franchise. Is the hotel near a convention center, stadium or a major transportation hub? This will help narrow down the choices to which franchise you select. Second is the Market, let us look at the market that you have chosen for this property that you're planning to build or you are planning to get a flag or are changing your flag. Whatever the case may be. Look into the market that it serves. What are the biggest producers or the demand generators in that market? Is it a leisure market or is it a corporate market? Are there Fortune 500 company employees who travel with their corporate credit cards in their pockets swiping them left and right? What type of crowd traveling in that area? Is it a completely leisure market where you have people coming to that area just for leisure? There are a lot of brands out there that are known for their corporate business and if you go out there, get a corporate brand and put that flag into a leisure market. What's the benefit? Hotels cannot generate the demand. The demand should already be in the area. There are only few hotels in the world where people actually travel just to see the hotel. There’s some other reason, some other demand in that market that people are coming and visiting for and your hotel is just a tool within that whole equation. So, if the market is a leisure market and you bring a corporate brand in that market, what good will it do for you? Nothing. You're just carrying that flag just to feed the brand, feed that brand that you put out there but it will not bring a lot on the table for you since they're in the wrong market. They cannot just force people to travel to that market. Third is Franchise perks and costs. When searching for the right franchise, you need to consider the hotel brand’s basic perk sheet, which includes everything from Wi-Fi to a comprehensive reservation system and the brand’s loyalty program. The costs tend to vary widely based on a given brand’s reputation and value, so it is also worth exploring several chains to see which provides the best value for affiliation. So, this is just a few amazingly simple facts that we can look at to help chop down the long list of available franchise to choose from. However, if we might be of service, you are invited to reach out to us at Bezla.com or give us a call at 888 999 8086. #HotelSales #BeatTheCompetition #Bezla Bezla.com [more]
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  • When should you hire a sales manager at your hotel? January 5, 2020|Hotel Marketing A sales manager is critical to any business because of that individual’s direct influence on revenue generation. If your hotel is one of the newer properties in a still unsaturated market, chances are you are doing well. At this point when business is booming, should you be considering hiring a sales manager or a company to handle your hotel sales? The answer to that question is yes. If you don’t already have one, you should look at hiring one today. Why? Over time, more hotels will target your customer base and the market will become saturated. The more competition you face, the more difficult it will be for you to get a bigger portion of the market share. In a saturated market, you will eventually lose your existing clientele if you do not maintain your relationships with them, or you do not have the correct agreements, follow-ups, and customer management systems in place. A sales manager is critical to any business because of that individual’s direct influence on revenue generation. If your hotel is one of the newer properties in a still unsaturated market, chances are you are doing well. At this point when business is booming, should you be considering hiring a sales manager or a company to handle your hotel sales? The answer to that question is yes. If you don’t already have one, you should look at hiring one today. Why? Over time, more hotels will target your customer base and the market will become saturated. The more competition you face, the more difficult it will be for you to get a bigger portion of the market share. In a saturated market, you will eventually lose your existing clientele if you do not maintain your relationships with them, or you do not have the correct agreements, follow-ups, and customer management systems in place. In a saturated market, you cannot attract new clientele if you do not have a single point of contact for reservations, billing, contracting, and everything that goes along with the sales process. If you do not have a sales manager handling those things right now, you’re running the risk of playing hit-or-miss on a very crucial aspect of your business. It does not matter how big or small your hotel is. You will have to deal with the same moving parts. Gone are the days when only 5-10 properties compete in the same market. These days, we even have properties within the same market that are competing with a franchise from the same brand just down the road from each other. Do not wait to hire someone dedicated for the role or else it might already be too late for you to turn things around. #HotelSales #BeatTheCompetition #Bezla Bezla.com [more]
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