84 results found | searching for "Bezla"

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  • BezlaLLC
  • Should you buy a full service hotel? December 29, 2019|Hotel Marketing We have been getting a lot of questions lately from clients who already have a couple of independent limited-service hotels and are now looking at buying their first full-service hotel with banquet space, a cocktail lounge, and a restaurant. At first glance, it seems like a great opportunity. The first question we usually ask is, who would be running the hotel? Running a limited-service hotel is learnable and does not require at least twenty years of experience. A full-service hotel, on the other hand, is a different ball game, especially when it comes to its large staff, luxurious facilities, and all the bells and whistles that go with it. If you only have experience in running a limited-service hotel, we do not recommend that you buy a full-service hotel to gain that experience. You cannot just test $50 Million and see if you can make it. Running a full-service hotel is a lot more challenging versus running a limited-service hotel, which offers only a basic room and a little breakfast. If you only have experience in running a limited-service hotel, but you truly intend to buy a full-service hotel and run it yourself, we certainly recommend that you hire a marketing company like us or, if you have the budget, a general manager and experienced restaurant staff. This might spell the difference between a $50 Million opportunity and a $50 Million mistake. If we might be of service to do market research for a property you might be considering for potential opportunities, you are invited to reach out to us. #HotelSales #BeatTheCompetition #Bezla Bezla.com [more]
  • BezlaLLC
  • My hotel is underperforming should I do a renovation? December 22, 2019|Hotel Marketing Renovating a hotel is a challenging process that requires a lot of investment and time. If you are a flagged hotel and your brand requires you to have a renovation, there is no question that you should do it. If you are an independent hotel with the option to choose whether or not to do a renovation or a flagged hotel that is currently underperforming and is looking at a renovation to possibly increase revenues, pause for a second before you ask for quotations and look for loans. Let us dig deeper into the problem. Are you just losing market share because your property is not up-to-date or your pictures do not look good enough? Are you just losing market share because you do not have an existing paper-click advertisement campaign that is adjusted correctly? Are you already following up with people on time when you get an inbound call? Have your friend or family members call your hotel today. Find out how long it takes for your staff to get back to them. What kind of agreements are you sending out — do they already have an attrition clause in them or do they have a cancellation policy? Do you have the right agreements in place with all your third-party partners? Is your SEO resolved? When you search your town for the hotels within a 25-mile radius, does your hotel show up on the top 5 results? Some hotel owners might think that a renovation is a quick fix to low revenues. That’s usually not the case. Do your research and due diligence. Compare your current numbers with the last four or five years and see exactly what segments you are missing out on instead of putting all your money into a renovation. These are some of the things you should consider before you do a renovation or else you run the risk of having a brand-new property with the same old problems. #HotelSales #BeatTheCompetition #Bezla Bezla.com [more]
  • BezlaLLC
  • How to improve your hotel’s sales? December 16, 2019|Hotel Marketing What an amazing question! How can you improve your hotel sales? This would probably be an 8-9-hour discussion for us to cover every aspect. But I’m just going to jump right over to some very simple facts that will immediately give you some to do items to get started with. Hotel revenue is like a pipe. Here is how I see your hotel revenue; it is just like a pipe. The pipe where your revenue is coming through to your hotel. And we need to find out all the holes within that sales process where you are losing your sales revenue. Phones, do you have great phone call quality? Does the client complain of hearing static in the phone line? Does the client have to wait a long time to speak with someone when they call the hotel? The pictures in your website, are they updated? Does is it let potential guest take a virtual tour of your hotel? Your relationship with your third-party websites, there are so many avenues to market and sell your hotel through that, if you do it right, bookings should never be a problem. The type of property management system that you are using. The agreements that you already have in place. Your revenue management, hotel owners do accept the fact that proper revenue management strategies can boost occupancy, but some don’t consider it something crucial to a hotel’s success. The truth is it is a vital part of the hotel business. Revenue Management helps drive down hotel costs, helps attract the ideal guest and it helps improve demand forecasting and branding. All these little things play a role in your entire sales process. Look at the entire sales process. There is no right or wrong sales idea before you have seen the results. You must be creative; you must experiment and take actions you haven’t taken before. We must look at the entire sales process. We must look at it as if it is an old hotel that you already know, you might have purchased it recently but its already been at that location for 10 years. We can look at the data from 2 years or 4 years. We cannot compare the entire revenue year to year. That is why we have all these different reports, STAR reports and things like that. That gives us more data than by just looking at the revenue. We need to identify what type of business we had in the past. Meaning, we must break it down to segments. What was our group revenue, what was our local negotiated rate? What kind of business we had from our franchise last year? What kind of walk-ins, how many walk-ins we had? We must get all these facts and see at what part we are missing our numbers. Because usually when we talk to the owners, they look at the entire numbers and would say my numbers are down 10% from last year. Okay, great. But are you down with your group, corporate or is it from a specific account that we had from last year that we don't have anymore? Is it a specific online travel agency that was producing a lot of revenue for us? Did we have a pay per click ads that was working last year that's no longer working? I can go on for hours and find all these different facts and things that might make a difference in the entire sales process. So, if we might be a service, you like us to find out how we can get those facts in detail for you. You can give us a call at +1 888 999 8086 or visit us at Bezla.com. #HotelSales #BeatTheCompetition #Bezla Bezla.com [more]
  • BezlaLLC
  • How to handle complaints at your hotel like a pro? December 9, 2019|Hotel Marketing Being in the hotel industry, you must know that guest complaints are unavoidable. Dealing with them can be one of the hardest challenges for any member of your staff. It is quite a stressful situation and not all of your employees, especially your newly-hired hourly employees, can take the complaints and handle them like a pro. It is an absolute must that you train your employees well. If you don’t train them, you can’t blame them. If they get a complaint and they don’t know how to handle it, it’s not their mistake but yours. Treat your employees like soldiers. Give them the weapon to win the war. If you look at the top properties worldwide, you might wonder why they do better than you when they also have the same brand and the same facilities as you. Their biggest secret weapon is script play. Take the ballplayers as an example. They do not just go out on the field and learn how to play on-the-spot. They prepare for any type of situation that will arise on the field and they are trained to respond like clockwork to each one of these situations before they actually happen. The same thing goes for dealing with guest complaints. In order for your employees to be successful in handling them, their training must simulate real-life situations. They have to script play what kind of response to give, what to say exactly, and how they are going to say it. They have to practice saying the script so that their tonality and facial expressions are appropriate. There are many different factors to consider in your script play, including your location. What part of town you are located and which country you are located should matter. It depends a lot on your culture. There is no exact template on how your responses should be but you should at least have a plan. Make sure that your plan is communicated to every member of your staff. Your employees should be doing the exact same thing and they should be getting the exact same results. If one is doing well and another is not, there is no consistency in the implementation. If there is no consistency, it would be difficult for you to find out what is working and what is not. Lastly, evaluate your plan regularly. Make sure whatever changes you come up with applies to everybody so you will know if it truly works. #HotelSales #BeatTheCompetition #Bezla Bezla.com [more]
  • BezlaLLC
  • How does Expedia charge commission to your hotel? December 2, 2019|Hotel Marketing Listing your hotel on Expedia or other similar OTAs truly drives your business and gives you a leg up on your competition. If you are considering listing your hotel on any of these platforms, or if you are already listed on one, you might be wondering how they are charging a commission to your hotel. For example, if your rate is at $100 a night, but the reservation from Expedia on your property management system shows a rate of $70 a night, does it mean that Expedia is selling your room at a much lower rate than what you are offering on your own website? No, it does not. When Expedia or other similar OTAs send a reservation to your property management system, they commonly subtract beforehand the commission amount from your nightly rate, so that if the rate on your own website is at $100 a night, and the rate on the reservation is only $70 a night, a 30% commission rate was already subtracted. You will receive a virtual credit card which would pay the exact amount you should be getting. Thus, if you compare the rates for specific dates on your brand website and on the Expedia website, they are the same if you set them up that way. If we might be a service you're invited to reach out to us. #HotelSales #BeatTheCompetition #Bezla Bezla.com [more]
  • BezlaLLC
  • Exciting new partnership in Texas. October 14, 2019|Hotel Marketing #HotelSales #BeatTheCompetition #Bezla Bezla.com
  • BezlaLLC
  • Exciting new partnership in Texas. September 28, 2019|Hotel Marketing #HotelSales #BeatTheCompetition #Bezla Bezla.com
  • BezlaLLC
  • Bezla.com LLC Honors Outstanding 2018 Hotel Performance Award May 2, 2019 Bezla.com LLC, hotel sales management company, has been named Hotel Sales and Marketing Management Company of the Year 2018 at the Business Channel's 4th Annual Best of the Best Hotel Awards Gala, honoring the best and brightest in the hospitality industry. The award is given to the hotel sales management company that has excelled in delivering exceptional sales and marketing management services while driving gross revenue to ownership groups. The Hotel Sales and Marketing Management Company of the Year is an award dedicated to the company that has also done the most to help grow their employees' careers, offering them. If we might be a service you're invited to reach out to us. Bezla.com LLC p: +1-888-999-8086 1800 JFK Blvd Suite 300 PMB 91649 Philadelphia, PA 19103
  • BezlaLLC
  • Bezla.com LLC Expanding Its Portfolio in California April 14, 2019 Bezla.com LLC Expanding Its Portfolio in California With A Wyndham Product Philadelphia, PA. – April 15, 2019 Bezla.com LLC, a leading powerhouse in the hotel and resort marketing management industry, has been selected to manage the sales and marketing activities for Travelodge by Wyndham Fairfield/Napa Valley. “Bezla.com LLC is proud to be selected for the sales and revenue management for such a significant hotel in California,” said Bezla.com LLC President and CEO, Serhat Cakmak. “We are pleased to expand our partnership with Wyndham through our leadership of the sales and marketing campaign for the Travelodge by Wyndham Fairfield/Napa Valley.” The property has already begun multi-million dollar improvements to all guest rooms and suites, and is completing a total makeover of public areas. “This property holds great potential, with its premier location in one of the most vibrant cities in the United States,” says Cakmak. “We look forward to our continued partnership with Wyndham in the forthcoming renovations to provide the very best hotel experience for guests.” Conveniently located off I-80, the Travelodge Fairfield/Napa Valley hotel is the perfect place to get away from it all. Easily accessible to Six Flags Discovery Kingdom, the clean and guest rooms were designed with your comfort in mind, featuring thoughtful amenities to brighten your stay. A global leader in hotel sales and marketing, Bezla.com LLC depth of experience across all lodging segments and asset classes drives results in each of its managed hotels worldwide. For more information on Bezla, visit Bezla.com. About Bezla.com LLC Bezla.com LLC is a U.S.-based global hotel sales and marketing management company, operating branded full- and select-service hotels, resorts, convention centers and independently owned hotels. The company's experienced operators, industry leading platforms and extensive marketing capabilities produce exceptional revenue and optimal returns for hotel owners and investors. If we might be a service you're invited to reach out to us. Bezla.com LLC p: +1-888-999-8086 1800 JFK Blvd Suite 300 PMB 91649 Philadelphia, PA 19103
  • BezlaLLC
  • Bezla.com LLC Establishes an Agreement with CHI Development PHILADELPHIA, Dec. 26, 2018 /PRNewswire-PRWeb/ -- Bezla.com LLC, a leading powerhouse in the hotel and resort marketing management industry, has been selected to manage the sales and marketing activities for Candlewood Suites in West Little Rock, AR. "As one of the largest global hotel and resort marketing management companies, our sound strategy continues to retain management contracts for assets and ownership groups that are strategic to our portfolio and the evolution of our company," said Bezla.com LLC President and CEO, Serhat Cakmak. The Candlewood Suites® West Little Rock hotel is in a prime part of town for anyone traveling for business or leisure. The amenities and well-appointed suites will exceed your expectations. With Candlewood Suites there is no need to leave a member of your family at home while you are away, as they are a pet friendly hotel. Little Rock is home to many large corporations, such as Welspun Tubular, Stephens Inc. and FIS. They are also near the center of the hospital district in West Little Rock. The hotel's access to I-430 and I-630 is convenient to Baptist Heart Hospital, Arkansas Children's Hospital and St. Vincent Hospital. They have a complimentary Business Center, free Wi-Fi access and USPS shipping services available to all guests to ensure easy business travel. For those here on vacation, you'll find the pet policy, friendly hotel staff and city of Little Rock to be inviting and hospitable. Browse through the Clinton Presidential Library, shop along the River Walk or go to a concert at the Verizon Arena. There is too much to do in just one visit! West of downtown Little Rock, the hotel's location is great for guests who want an alternative to corporate apartments or for a temporary relocation. Buy a meal at the Candlewood Cupboard, borrow a DVD from the library and relax in the suite while you "Consider Us Home" during your visit to Little Rock! About Bezla.com LLC Bezla.com LLC is a U.S.-based global hotel sales and marketing management company, operating branded full- and select-service hotels, resorts, convention centers and independently owned hotels. The company's experienced operators, industry-leading platforms and extensive marketing capabilities produce exceptional revenue and optimal returns for hotel owners and investors. SOURCE businessinsider.com [more]
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