205 results found | searching for "Convert"

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  • BezlaLLC
  • How to Convert Your Hotel to a Pet-Friendly Hotel|Hotel Marketing May 2, 2021|Hotel Marketing How to market your hotel to pet owners: One of the noticeable changes in hotel clients' behavior in recent years is the surge of interest in traveling with pets. In the past, bringing pets on holiday was pretty uncommon, and this niche used to make up a tiny portion of the market. With the dawn of social media and the emergence of social influencers, more and more travelers now think it's cool to bring along pets on holiday, which prompted hotels to accommodate increased pet-related requests. With this new trend becoming a norm in most hotels, it just might be worth jumping on the bandwagon to add value to your customers' experience. Making your hotel pet-friendly is an excellent way of making your hotel more attractive to clients. Never forget that you are catering to different groups of guests. Welcoming a new niche into your market doesn't mean you should compromise the comfort and convenience of your existing guests. Don't forget that not all of your guests in the building are pet owners, or traveling with pets, so they have different needs and requirements. It is essential to define a strict set of rules regarding pets on the property to set boundaries and restrictions. While we know that hotels are expected to be flexible and are usually encouraged to go the extra mile to keep clients satisfied, managing pets in your hotel requires a different approach. It is essential to be clear and firm with your guidelines to avoid any misunderstanding or disagreement later on. It is always best to indicate in your terms and conditions which animals are allowed, which breeds are welcome, and the responsibilities of your pet-loving clients. Examples of limitations that you can set are the breed, size, weight, or the number of pets allowed in each booking. It is also crucial to point out to your pet-loving guests that not all areas of the properties are open for their four-legged companions. Again, this step is vital in making sure that you are also looking after everyone’s interests. Not all guests can be around animals for various reasons, especially health and safety. Again, establishing your terms and conditions from the start and making sure they are clear and understood during the booking process will help save you and your customers from any surprises and unwelcomed inconveniences during their stay. Laying out your guidelines ensures that pet owners know their responsibilities and limitations while on the premises. With pet-friendly features now in your roster of services offered, make sure that your pet amenities have the same top-notch quality as the rest of the hotel's facilities. Pet owners would greatly appreciate it if their pets receive the same level of service they do, which puts much more value on their own experience. A helpful tip on how to develop animal-friendly ideas is to list down all the added value and benefits that you offer to your clients and adapt them to suit your animal guests. For example, most hotels have a spa or a gym. You can have a version of these facilities mainly made for pets to play and socialize with other pets. You may also have a special room service menu specially designed for cats or dogs. In-house pet-sitting service is also a great idea and is best for guests who would like to take a short break and enjoy some quiet. Remember, whether you're dealing with human or animal guests, it is always all about adding value to their experience. It is about adding those little touches that make their stay convenient, memorable, and unlike any other. Do not be afraid of innovating and introducing new services, especially if it answers a need or a problem. If you need help with your hotel marketing, please reach out to us at www.bezla.com or call +1-888-999-88086. [more]
  • homeandbath
  • Modern homes are all about light, space, and fingertip living. The flexibility that comes with open plan living is attracting almost every homeowner to convert their living areas to open plan livings. With the restructuring of an existing building comes the necessity to redesign the finishes and the feel as well. Sometimes, having to rethink the style can be confusing. At M&S Home & Bath, our experts will take you through the process from structural needs and changes right down to arranging the furniture to make sure your transition to open plan living is as simple and smooth as possible. If you need to remodel your living room on a budget, our team can help you with all the processes involved along the way. Make your outdoor living areas as trendy, sophisticated, modern and useful as your indoor ones. We’ll help with everything from designing the pergola area to decking and sourcing you stunning outdoor furniture from our suppliers. Your living area is where your family relaxes, and your guests socialize. It is important to hire a trusted company to handle your outdoor living needs. An outdoor living area is one of the best ways to modernize your home. Whatever your vision for your little paradise, we’ll bring it to life. Our services at M&S Home & Bath cover the Melbourne and rural Victoria areas. We work alongside you to custom tailor a renovation or renovations that we guarantee you’ll love and to turn your dream home or room into a reality. To know more please visit our website... https://www.homeandbath.com.au/other-renovations/
  • Lmsmaster
  • Create unique collaborative learning environment better than classroom with social learning, interactive content etc., Expand Your Business - Built for 21st century. As you grow, the software grows with you. Industry Leading Performance - 100% scalable & customizable with fatest response time. Build A Community - Enable social, peer-to-peer learning with groups, chats, forums. Better Convertion Rate - Features that beat your competitors, attract audiences. For more details visit https://lmsmaster.io/web-app-platform/ or call us 88245-88245 [more]
  • BezlaLLC
  • Valuable Strategies to Collect Hotel Guest Feedback April 13, 2021|Hotel Marketing If you had to choose, would you rather have guests who complain or those who don’t but airs out their feedback online? Proactively asking for feedback and immediately addressing concerns is an opportunity to undo whatever negative impression a customer may have and turn it around. If things go well, you can even convert an unhappy guest into a brand ambassador who would gladly recommend your hotel to others. What do you do to get customer feedback? • Researchers in a study says that the best time to get feedback from your customers is ASAP. The sooner you can get it, the better. Most participants in the said study revealed that they would give feedback after checking out from a hotel to a few days later. There are also a few that say they never give feedback. • What does this mean? It means that the longer it takes you to ask for feedback, the less likely they are to provide any feedback from the time a customer checks out. In short, ask for feedback as soon as they check out. Also, make sure that your staff knows how to press the right questions, understand concerns correctly, and provide appropriate solutions. • Jetsetting customers and entrepreneurs who are on the go won’t have the time to answer questionnaires upon check out. Instead, you may send them a card with a survey or feedback link, which they can complete later. Traveling families with toddlers and kids can be pretty busy. An excellent way to encourage them to provide feedback is to make fun feedback forms for children. Throwing in a box of crayons would be a nice touch. • From experience, women are more open to providing feedback than men during a hotel stay. Ladies are more likely to give feedback than men. How can this information be utilized? You may separate your client database by gender and consider prioritizing women in reaching out for feedback. This way, you have higher chances of getting valuable responses. • However, this does not mean men on your list are to be ignored altogether. The combined opinions of ALL guests are still of the most significance. How do you get guest feedback? • A survey showed that most hotel guests now prefer to answer online surveys that they receive via email, but there is still a significant number who like to do the traditional survey to fill out forms at check out. There is also a handful who would prefer sending feedback via apps. To make sure all bases are covered, if you would go for the printed survey format, it is a good idea to add a QR code or a shortened URL to encourage online submission. • Make sure that your survey questions accurately collect the information you intend to gather. Keep them short, simple, and concise. Instead of having customers write their comments and opinions, a multiple-choice set of questions is more convenient. • Also, consider how you can make the survey possible and hassle-free at the point of check out. It may not be everyone’s favorite, but a tablet with a set of simplified questions gets better engagement and responses than lengthy questionnaires. • It might be a good idea to provide guests with incentives to encourage them to share their feedback. However, it would be best if you were careful not to make their opinions unbiased. Small tokens or freebies might be lovely, but it shouldn’t be something that would make them feel obliged to leave only a positive review. Important: Follow up. See that the information obtained in your surveys is followed up on; otherwise, it does not serve its purpose. Interestingly, customers on the opposite ends of the satisfaction spectrum are most inclined to leave feedback. The most satisfied and the least satisfied ones often leave the strongest reviews. That’s why obtaining the opinion of the middle group is just as important. The middle group reflects the norm for guests. Remember, feedback is not only about getting suggestions and complaints. It is also about finding out what made your guests' stay remarkable and hearing about what impressed them the most. This is a good way to determine how you can stir your marketing plan to focus and emphasizing aspects that appeal to customers. If Bezla could help your hotel's marketing plan, feel free to contact us at bezla.com or give us a call at 888-999-8086. Bezla.com LLC Website: https://Bezla.com LinkedIn: https://www.linkedin.com/company/bezla Phone: +1-888-999-8086 1800 JFK Blvd Suite 300 PMB 91649 Philadelphia, PA 19103 [more]
  • micromike
  • As Google becomes more sophisticated and SEO changes more rapidly, you have to more conscious about how it will affect your ability to convert and sell new customers. Get the latest study on Most Important Factors That Affect Your SEO Ranking. Read our latest blog, https://zapiotech.com/blog/12-most-important-factors-that-affect-your-seo-ranking/ [more]
  • BezlaLLC
  • Hotel Sales Order Takers vs Aggressive Personalized Hotel Sales January 4, 2021|Hotel Marketing In an internet-denominated world where everything can be practically done online, it is not surprising that many people would think of telephone sales as an obsolete method to sell. While it’s true that online reservations now dominate hotel bookings worldwide, it doesn’t mean that the internet has become an absolute replacement for telephone sales. Phone sales should never be set aside, even in the age of online bookings. In fact, online bookings and telephone sales can and should work together to get as many hotel reservations as possible. What you can do in telephone sales: 1. Tailor the conversation to each customer A telephone call is an excellent opportunity to directly connect with prospective guests. This direct and personal connection makes it easier to convert them into a sale. Conversations can be used to the hotel’s advantage by collecting information such as the guests’ reasons for travelling, and whether they’ve been in the area before. This allows the business to effectively address the guest’s individual needs, and provide a better overall experience. 2. Provide suitable options and simplify the transaction Phone sales isn’t as simple as quoting prices over the phone. That is what the website is for. Hotel sales staff should be able to recognize the opportunity to introduce relevant and useful options to allow guests to reach an informed decision, before finally closing a sale. In addressing concerns however, it’s not recommended to send clients back to the hotel’s website. Chances are, they’ve already been there. This step only lengthens the sale process, causes frustration, and makes them less likely to book with the hotel. It is always best to get all the customer’s concerns addressed in a single call. 3. Streamline the call process In attempting to make a sale over the phone, sales staff should stick to the basics: being polite, thanking the customer for calling, and working to meet their needs. Avoid following a word for word script. This takes away the individual needs-based conversation with the caller. Instead, there should be a flowchart to guide staff through the booking process. This makes the phone conversation more natural and personalized. 4. Equip and compensate the sales staff side from providing proper training to the hotel's sales staff, it is also crucial to invest in their continued professional development. A mystery-calling initiative can be used to evaluate their performance and provide material for follow-up training. It is also a good idea to provide incentives such as commissions, although this will vary greatly between hotels. Bezla offers services that can help you effectively market your property. If you need assistance, email us at support@bezla.com or call us at 888-999-8086 so we can talk about it. Bezla.com LLC Website: https://Bezla.com LinkedIn: https://www.linkedin.com/company/bezla Phone: +1-888-999-8086 1800 JFK Blvd Suite 300 PMB 91649 Philadelphia, PA 19103 [more]
  • BezlaLLC
  • 7 effective ways to boost your hotel's occupancy and revenue December 28, 2020|Hotel Marketing 1. Leads Leads are one of the crucial things needed before anyone can even start marketing a hotel. This is where it all starts and what makes things possible. So, where does one get leads? Who’s generating leads in this market? How does one find them? Waiting for the company’s inbox to fill and relying on that alone to generate leads is not going to cut it if increasing the property’s revenue is in mind. Moreover, it should not be just any leads. They must be sourced from the right places and using the right tools. Otherwise, it will be tough to get ahead in a very saturated market. The key thing to remember here is having more solid data in your hands increases the likelihood of increased occupancy and revenue for the business. 2. Script With valuable leads available, the next thing to be considered is the business’ script. What kind of script should be used? Do the people answering phones know how to answer inquiries and what questions to ask before they transfer the calls? Are they properly trained? Are they equipped with the right set of skills and questions that can convert phone calls to sales? High quality leads can mean nothing without a well-thought script to convince potential clients. 3. Contracting In the event that a client finally says yes, setting up a contract should be laid out next. How does one go about drafting contracts? What are the essential elements that are a must in every contract? Are the correct terminologies and context used? Every angle and aspect of the agreement must be considered in drafting contracts. This is essential in protecting and ensuring both parties are going to meet their expectations from the deal. Before the contract is finalized, it is a must to have everything laid out clearly. Because in business, you don’t get what you deserve, you get what you negotiate. 4. Digital marketing It is a tough task for businesses like hotels to keep up and prosper in extremely saturated areas. It is not easy to be competing with hundreds and hundreds of hotels. But having the right digital marketing approach can certainly make a big difference for any business. With internet marketing, SEO, marketing ads a business can gain more views and bookings by simply having a great presence online. A property’s amazing location, unique facilities and excellent service are good as nothing if the business does not come up in the first pages of search engines. Not having the right techniques and methods to increase online presence is as good as being invisible. And it is impossible to be competitive as long as the business remains unseen. 4. Digital marketing It is a tough task for businesses like hotels to keep up and prosper in extremely saturated areas. It is not easy to be competing with hundreds and hundreds of hotels. But having the right digital marketing approach can certainly make a big difference for any business. With internet marketing, SEO, marketing ads a business can gain more views and bookings by simply having a great presence online. A property’s amazing location, unique facilities and excellent service are good as nothing if the business does not come up in the first pages of search engines. Not having the right techniques and methods to increase online presence is as good as being invisible. And it is impossible to be competitive as long as the business remains unseen. 6. Competitive rates To stand out and be competitive enough, a hotel can not just give a measly 10% discount in contrast with the competitors’ tempting offers. Hotel owners must come up with an approach to give the best deals possible while maintaining profit margins. There can be bundle offers, or seasonal offers. Find out the most ingenious and most innovative ways that can add value to what you are currently offering. 7. Follow up This is a job for the marketing team. How often are follow ups made? Is it being enough? Are the right people being contacted? Are the offers interesting enough to entice undecided clients to convert this time? It is a good idea to have a list of clients that need following up. Equally important is having a group of marketing individuals who are armed with the right set of skills that can call those who are on the fence to finally jump in. There are actually thousands of ways to boost the overall performance of a property, but applying and focusing on these 7 alone, can already create a huge impact for any business. If you need help in finding ways to improve your hotel's overall performance, Bezla can help. Email us at support@bezla.com or call us at 888-999-8086. #HotelMarekting #BeatTheCompetition #Bezla Bezla.com LLC Website: https://Bezla.com LinkedIn: https://www.linkedin.com/company/bezla Phone: +1-888-999-8086 1800 JFK Blvd Suite 300 PMB 91649 Philadelphia, PA 19103 [more]
  • BezlaLLC
  • Online Hotel Marketing Strategies | Hotel Marketing December 21, 2020|Hotel Marketing How to approach the weird and wonderful world of online marketing: One thing to note about dealing with online marketing is the extremely fast paced environment in which the online media sector evolves. While traditional print media deals with decades-worth of loyal readers to its newspapers, websites and social media platforms are made to evolve much quicker in order to maintain popularity. So what does this mean for hotel managers and owners? Essentially, it means keeping up with the latest marketing techniques, paying attention to current trends, and most of all, staying ahead of the competition. This may sound easy and straightforward but in reality, it is not. There can be a number of challenges along the way in online marketing. One of the biggest things to overcome may actually be within the business organization. Employees who have years of experience working in the same hotel, using the same systems are likely to be resistant to change. In this case, it’s the hotel manager’s job to maintain balance between considering the long term knowledge of experienced staff while being open to new ideas. Keeping up with trends is a one liner that is easier said than done. In the world of online marketing, it simply isn’t enough for a business to have social media accounts and pin a few posts every now and then. It is more than just having a big number of social media followers. It is about knowing and understanding how customers are arriving at your website, which post garners the most reaction, or which ad creates the most engagement and which ad set eventually converts into sales. In online marketing, one has to be analytical. And it all starts with data. The great thing about online marketing is that an advertising campaign’s success can be conveniently and accurately monitored by analysing data from the hotel’s website and social media accounts. Another key point in working in the fast-paced nature of online marketing is that it is much easier to make an active effort to stand up in the crowd and establish the business in contrast with its competitors. Nowadays, “standing out” no longer means having the most eye-catching advertisement in the local newspaper or magazine. It’s now about reaching out to new forms of media and new social media platforms where the business’ competitors are less likely to have a presence. Online marketing isn’t a luxury to invest in if you can afford it. Actually, it’s just the opposite. In fact, if you are serious about growing your business, it’s something you can’t afford to miss out on. We can help your property stand out against your competition. Bezla offers services that can amplify your hotel’s online marketing strategy. To learn more, email us at support@bezla.com or call us at 888-999-8086. Bezla.com LLC Website: https://Bezla.com LinkedIn: https://www.linkedin.com/company/bezla Phone: +1-888-999-8086 1800 JFK Blvd Suite 300 PMB 91649 Philadelphia, PA 19103 #HotelMarketing #BeatTheCompetition #Bezla [more]
  • BezlaLLC
  • How to Market a Hotel? | Hotel Marketing December 13, 2020|Hotel Marketing 1. Boost PR While traditional advertising is an important part of marketing, public relations can play an equally important role and should always be taken into consideration in any marketing strategy. The press and the media can create a huge impact on just about anything, which makes them significantly important to many businesses, including the hotel sector. Genuinely positive reviews especially from journalists, travel bloggers and social media influencers are invaluable to this business, and having strong public relations can keep it within reach. 2. Get feedback from clients A hotel’s positive reputation and image can easily be created by getting feedback from happy customers. It is always best to ask clients for reviews and make them available in different platforms such as Yelp, Tripadvisor, and Google. Customers’ feedback can help the hotel highlight its strengths, and also determine the business’ weaknesses, which can be used by the operations team to improve services. 3. Build relationships with partners Tourism and hotels go hand in hand. When local destination marketing companies promote tourism, it almost always equates to hotels being promoted as well. By making sure that the hotel has solid partnerships with local tourism companies, it ensures that the business is getting as much publicity and advertising as possible. It is best to always provide partners with the hotel’s latest prices and information. 4. Make direct sales This is probably the best way to connect with customers. Making direct sales through the hotel’s own website gives the business the most control and profit because there is no need to pay commission to affiliates or third party sites. In generating direct sales however, it is important to make the hotel easily searchable online. This is where search engine optimization steps in. SEO makes searching for the hotel easy and hassle-free, and conveniently converts a simple search into a sale. 5. Find a key selling point Hotels are always compared for their prices. But a hotel that offers something unique or exclusive to its customers delivers more value and appeal to potential guests. A hotel's unique selling point is hard to replicate. Make sure to establish what is, highlight it and use it to put the hotel ahead of the game. Bezla.com LLC Website: https://Bezla.com LinkedIn: https://www.linkedin.com/company/bezla Phone: +1-888-999-8086 1800 JFK Blvd Suite 300 PMB 91649 Philadelphia, PA 19103 [more]
  • BezlaLLC
  • How to generate more revenue from BidClerk, Crew, Construction Leads June 16, 2020|Hotel Marketing If you are an economy brand, you should be looking at construction leads or crew leads to generate more revenue for your hotel. To attract this market segment, you need to offer competitive rates. Construction projects often have a specific budget to work with compared to large management consulting firms like McKenzie and Bain that have deeper pockets and unlimited money to spend on hotels. There are a lot of ways to source your project leads. You can check with the local government in your county or city to see what kind of construction projects are coming up in your area. You can also check online lead source platforms like BidClerk, Construction.com, and PlanHub. BidClerk has a rich database of construction project leads. It has complete contact information of relevant decision-makers, as well as project plans and specifications. It allows you to tailor your searches and save them on the platform. While most hotels have BidClerk, they most likely do not use the information there to the fullest. Follow the following tips for you to generate leads on BidClerk and convert them to actual sales. Log in to your BidClerk account and enter your zip code. Search for projects within a ten-mile radius from your hotel. Select projects already under construction, or already been awarded to a company, or already have bid results. Sort the projects by value and date modified. On the bottom of the page, you will find the company handling the project. Check the company area code to find out if it is based out of town or in your area. The farther the company is, the better. It means they will need a hotel for crew coming from out of town. Find out the project cost. The bigger the project is, the better. It means they will have to stay longer at your hotel. Once you have identified your leads, get the companies on the line immediately. You cannot just click the “I’m interested” button and wait for the companies to contact you. Project leads get overwhelmed with requests as soon as a project becomes public. There are a lot of other properties in your area that are doing the same thing. Beat them to it. Be persistent and get in touch with every project lead as soon as you can. Introduce yourself and your hotel. Have a sales call script rehearsed. You need to know the right questions to ask to get the ball rolling. You need to make the right pitch that gives them the confidence to entrust their business in your hands. If you want to know more about commercial construction leads or if you need marketing strategies professionally customized for your hotel, call us at 888-999-8086 or email us at support@bezla.com. #HotelSales #BeatTheCompetition #Bezla Bezla.com [more]
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