205 results found | searching for "Convert"

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  • BezlaLLC
  • How to market your independent hotel against international brands May 25, 2020|Hotel Marketing How should you market your independent hotel against international brands? How can you compete against massive multi-billion dollar international franchise brands if you are an independent hotel? It has never been easier to compete with these big brands because of the power of the internet. Not all of these flagged hotels have a sizeable client base. A lot of them depend on great membership programs to attract guests who drive for hours and hours only to redeem their points and maintain their status with these brands. Here are the tools you need to beat international brands in your market: 1. Connect your independent hotel to the Global Distribution System (GDS). GDS is an online platform that feeds your real-time inventory to a global network of travel agencies. Thousands of travel agents can check your accommodations, rates, and availability with a single click. You no longer need to connect to different vendors one by one to market your hotel. The GDS gives your hotel unparalleled exposure that can dwarf the franchise network of any flagged hotel. Connect to the GDS today and generate increased demand for your hotel. 2. Have a user-friendly booking website. Independent hotels like yourself need to have a strong online presence if you are to compete with international brands that have deep pockets for multimedia marketing. Having a website is not enough. You need an attractive, well-designed, and easy-to-navigate website that can convert visitors to guests. The most important feature your website needs to have is a user-friendly online reservation system. User experience is everything. Allow your guests to research the availability and rate of your rooms on specific dates, and book them in just one click. Otherwise, your guests' initial reaction is to book somewhere else. 3. Optimize your website to rank highly in Google searches. Most online users only look at the first page of the search engine results and are more likely to refine their search rather than move on to the next page. Search Engine Optimization (SEO) will improve the likelihood of your website being highly ranked in search results, thereby increasing traffic and reservations on your website. Google your property today. Under your property name is a list of other websites that are pulling availability from your hotel. Search for a room in your market on a specific date. Google will show you the availability of all the properties in your market. If you are not on the first page of the search results, imagine the million-dollar revenues you are losing and 20-30% commissions to third-party websites you are wasting. 4. Invest in pay-per-click (PPC) and social media advertising. In today’s ever-changing online world, over 75% of businesses invest in some form of digital marketing. The international brands in your market undoubtedly already do. No matter your budget, you should start investing in PPC and social media advertising today. PPC is a form of digital advertising for your independent hotel to stand out in an already saturated marketplace. You are paying for clicks on your hotel ad that will generate traffic to your website. It is a smart tool to complement your SEO practices. Social media advertising on platforms like Facebook and Instagram is a cost-effective way of reaching thousands of people in your target market. You are paying for leads generation, which would otherwise be expensive and tedious if done the old-school way. If you are an independent hotel competing with international brands in your market, call us at 888-999-8086 or email us at support@bezla.com. #HotelMarketing #BeatTheCompetition #Bezla [more]
  • BezlaLLC
  • How to quote a hotel group rate that converts to a sign the agreement? May 10, 2020, |Hotel Marketing A successful pricing strategy will boost your hotel revenue. You will lose potential customers to your competitors if you charge too much. If you charge too little, you are going to end up losing money. There are a lot of hotels that do not follow the right pricing strategy to maximize their group revenue potential. If you're a new revenue manager at a property or you just took ownership of a hotel, here are market research strategies to help determine your group rates. First, do two kinds of mystery shopper requests. Make a digital and phone request for proposal (RFP) to all the properties in your market. Find out what discounts they offer, how much their best available rate and published rate are, what kind of agreements they have, and what attrition and cancellation policy they implement. It will give you a better idea of how competitive you need to be and what your pricing strategy will be to ensure a high conversion rate from your group leads. Next, consider that properties in the United States offer 10-15% off the best available rate to walk-in clients who have AAA, ARP, or any membership discount. If you want to make your rates competitive, a good rule of thumb is for your group rate to be at least 15% off your best available rate. Depending on how big the group event or how bad you want the business, you can offer as much as 20-30% off your best available rate to make sure you get that signed agreement back. Make sure, however, that you consider commissions and rebates to come up with a financially sound offer. Remember, the income you miss out on from an unsold room is forever lost. Adjust your rates today and increase your chances of being fully booked. #HotelSales #BeatTheCompetition #Bezla Bezla.com [more]
  • BezlaLLC
  • Hidden secrets of owning a top performing hotel May 4, 2020|Hotel Marketing 6 Secrets to Owning a Top-performing Hotel If you are a flagged hotel, you might wonder why some properties under the same brand are on the list of top hotels worldwide, but you are not. If you are an independent hotel, you might wonder why all your competitors in the STAR Report are performing well, but you are not. What are these top hotels doing differently to succeed in the industry? Here are their well-kept secrets and best practices that you need to start doing today: 1. Improve Your Telephone Handling It might sound simple, but thousands of revenue are lost in the hotel industry every day just from poor telephone handling. If you are a limited-service hotel with only two people working at the front office during the busiest periods of your check-in and check-out times, chances are your telephone handling is poor. A call that is a potential million-dollar business might go to voicemail, or might be put on hold, or might not be given the proper care and attention by an already pre-occupied staff. Have a mystery shopper call your property today and find out how many rings it takes for the front desk office to answer the call, how they answer it, and whether they can convert it into a booking. In this day and age, answering phone calls is not just about taking reservations; it is about making them. Empower your staff today so they can maximize every opportunity that comes their way. 2. Invest in Digital Advertising If you are a flagged hotel, chances are your franchise company is already handling your global marketing. What does your franchise company expect in return? They want you to dominate your local market. There is no marketing tool more efficient and effective than digital advertising using social media platforms. For example, you can run ads on Facebook and Instagram for as low as $300 to capture the market within a 20-mile radius from your property. Within just a couple of days, you can reach thousands of people whom you could never find using door-to-door sales or any other traditional prospecting strategy. You can use the list that you generated from the ad campaign to get more Local Negotiated Rates (LNR), more room blocks, or more bookings for your meeting room. Open a private browser today. Search your town on Google and click on the map on the right-hand side of the page. It will open up and show you the hotel properties in your local market. If your property name does not come up on the first page of that channel, you will have very, very low chances of getting any reservations. Do that as well on OTAs like Trivago, Kayak, Booking.com, Expedia, and its different affiliates. If your property is not ranking well on these channels, it is time for you to invest in social media pay-per-click advertising today. 3. Get Good Reviews You cannot have bad reviews on TripAdvisor, Google, or any other review platform. It does not matter if you have a few good reviews on the first page of your web results. Two or three bad reviews can already hurt your online reputation and will cause your prospective guests to think twice about booking your hotel. Have a strategy to get good reviews. There is no other way around it. Provide your guests with an experience worth raving. Personalize your service according to the preferences of your target demographic. Respond to bad reviews correctly and implement changes to make sure complaints will not come up again. 4. Proper Revenue Management If you do not have the proper revenue management strategy or you do not have a competent revenue manager to monitor your rates, pick-up reports, and room blocks, you should look at hiring one today. Let’s say you have a block of 50 rooms per night for a weekend. When the weekend finally comes, the block is only picked up by 20%. By that time, you can no longer remedy the situation by lowering your rates because your group rate is already too high. You cannot go back in time and sell the 40 rooms that you could have sold at a more competitive rate. You do not have that kind of luxury in the hotel business. Once you miss out on an opportunity to sell your rooms for a specific date, that revenue is already gone. If you do not have a dedicated revenue manager who is handling all these moving parts for you right now, you’re leaving ridiculous amounts of money on the table. 5. Consistently Follow-up on Clients If you are unable to convert a call inquiry into a booking, how long do you wait to call back that lead? Do you even call back at all? What follow-up strategy do you have for your unsold accounts? Every call inquiry to your hotel is low-hanging fruit. It will cost you thousands of dollars to find a lead like that. Maximize your call inquiries to hit your targets faster and close sales easier. Make sure you call back your clients and say, “I know that you have already selected a different hotel, but can we be a second option for you. Are you trying to set up a room block, but the property you’re looking into is already full? Are you already happy with the decision that you have made with that property, or can I still persuade you to change your mind?” If you are not already doing this follow-up strategy today, you are missing out. 6. Focus on People Management Not only do you need to hire the right staff for the job, but you also need to keep them engaged and dedicated. Do your employees show up for the paycheck, or do they have an emotional connection with their jobs? Emotional connection in the workplace leads to higher productivity. If your employees feel that their work is valuable to their supervisors and colleagues, and the customers in general, that’s an emotional connection. It makes them want to give more of themselves and add value to the organization. Have the right management team in place to create that motivating workplace culture. Shift the dynamics in the workplace so that your employees give 110% of themselves at work starting today. These are some of the best-kept industry secrets that you need to start doing today. If you are not yet doing any of these, you are giving up that coveted top spot. #HotelSales #BeatTheCompetition #Bezla Bezla.com [more]
  • BezlaLLC
  • Did cold calling die in hotel sales and marketing? April 5, 2020|Hotel Marketing Is there still a place in the hotel industry for cold calling? Anyone who says cold calling is dead probably isn’t doing it right. If you do not have sufficient information about your prospect, the right script, the tonality, or enough courage to pick up the phone, cold calling probably died in your hotel sales department a long time ago. Cold calling, however, is not dead. There are still a lot of instances when the hotel business could use cold calling. When you do it right, you can convert an inquiry into a hot sale. If you haven’t heard back from a prospective guest who asked about your property, you can call them up. The prospective guest may be interested in your property but may have questions or doubts that you can address. When you call cold leads, you essentially interrupt a stranger’s day to make an offer that most likely is not on top of their mind. It takes a lot of courage because rejection is imminent. However, if you get out of your comfort zone, find the right accounts, master the script, control your tonality, and ask the right questions, you can bring more revenue to your hotel. While it is challenging, it can be utterly rewarding. If your sales department does not do cold calls, you are missing out. Cold calling is indeed alive and kicking in businesses that have the right people for it. #HotelSales #BeatTheCompetition #Bezla [more]
  • BezlaLLC
  • Bring your hotel an additional million dollars in revenue to your hotel by fixing this simple problem March 31, 2020|Hotel Marketing Some hoteliers still mistake an inquiry call for a sales conversion. That’s not the case. You still have to train your staff to convert inbound calls into your next million-dollar sale. Here’s what you can do. Have a family or friend call your property today. Have them pose as a potential client for a group reservation, be it for a family reunion or a corporate event. Have them make a complicated request, say a direct billing or an advanced invoice. Record the conversation, if it is allowed by your state laws, and evaluate how your front desk staff handled the inquiry call. The results might surprise you. Here at Bezla, we have run into all sorts of cases during our mystery shopper calls. One time, the person who picked up the call took a card reservation without obtaining any credit card information and even offered a free meeting room. Another time, we came across a front desk staff who addressed our mystery caller as “honey”. In several instances, we came across salutations that we wouldn't expect to hear on a full-service hotel’s inbound sales call. If your staff commits the same embarrassing mistakes, you can’t blame them. As we always say, if you don’t train them, you can’t blame them. Here at Bezla, we recommend structuring inbound calls with a sales script. Anticipate possible scenarios. You can start with as simple as taking a group reservation for 15-20 rooms with a meeting space on specified dates. Train the staff on how to ask open-ended questions that allow the caller to elaborate on exactly what they are looking for. Train the staff to provide the appropriate solutions and close the sale. Have your front desk staff run the script several times in as many different scenarios as possible before they can start taking any call. Why? It does not take a lot for conversations to go south. Even a single word can turn off a prospective client. If the prospective client gets the impression that the staff cannot handle a simple inquiry call, there’s little motivation for them to entrust a big account to the property. Remember, any call has the potential to deliver an additional million dollars in revenue to your property. A simple inquiry call can turn into a million-dollar loss if it falls into the hands of untrained front desk staff. #HotelSales #BeatTheCompetition #Bezla [more]
  • Lovekesh28
  • AutoCAD is a piece of CAD software created by Autodesk and is dedicated for professional use in making design plans for projects such as manufacturing, infrastructure, architecture, and construction. AutoCAD is versatile and used in several different industries, therefore, learning AutoCAD drafting an important skill. The first release of the software had only primitive objects such as polygons, circles, lines, arcs, and text to construct complicated objects. Later, it came to support custom objects through an application programming interface. The latest version of the software has a full set of commands for solid modeling and 3-D. AutoCAD also supports various application program interfaces for automated and customized working. DWG (drawing) is the fundamental file format for AutoCAD and standard for CAD data interoperability. The software also provides support for the Design Web Format (DWF) format developed by Autodesk for publishing CAD data. Reasons for implementing CAD: To increase the productivity of the engineer. To improve the quality of design. To create a table/database for manufacturing. To improve communication & interpretation through documentation. Before the implementation of this software, all engineers & designers used drafters and sheets to draw or design a product. It consumed a lot of time for a designer to design a product. If the manufactured product didn’t satisfy the client’s need or if the manufacturer got an error in the product, then the design needs to be changed of the product which was a time-taking process. In the cases of errors, the drawing needs the modification by editing or erasing the incorrect to have the corrected final drawing. For more Details AutoCAD Course in Solapur AutoCAD Course in ahmednagar AutoCAD Course in Aurangabad AutoCAD Course in Kolhapur AutoCad Classes in Sangli AutoCAD courses in Nagpur It leads to the following problems: Delay in production & production rate. Increase in scrap rate & wastage of material. To minimize the mentioned problems, AutoCAD is the solver for it. In this software, we can save the design of the product & its modifications; we can edit the prior design that reduces time to design a product & human effort with great accuracy. Drafting in AutoCAD The technical drawing is an act and discipline of composing drawings that visually interpret how something functions or constructed. A draughtsman may be a professional who creates a drawing to precise its technical aspects. A professional draughtsman who creates the technical drawings is moreover called a drafting technician. Professional drafting and detailing is an ultimate and important function within the cycle of design to manufacturing the complex components and machines. A draughtsman bridges the gap between engineers and makers and contributes practical knowledge by detailing the drawing and technical proficiency to the planning process. Detailing in AutoCAD Drafting AutoCAD Drafting Detail drawings provides a detailed technical description of the geometric sort of a neighborhood of an object sort of a building, bridge, tunnel, machine, plant, etc. These are mostly large-scale drawings that show intimately parts which will involve less detail on general arrangement drawings. Detailed drawings could also be wont to indicate concurrence with regulations, guidelines and other requirements, to supply information about assembly and therefore the connection between components, to point out construction & manufacturing details, element form, and other technical details that might not be possible to incorporate on more general drawings. They may include dimensions, tolerances, notation, symbols, and specification information, but this should not be the same as information included in the other specifications as it may become contradictory and create confusion. Difference between Design & Drafting The fundamental of engineering where ideas, imagination & visual thoughts are converted into calculating and searching for feasibility phase where loads, stress and other engineering calculations are made along with the aesthetics part of the product, machine or any structure is Design. The design process is that the initial phase of an architectural or engineering project which incorporates breaking down the project into manageable pieces. Design acquires many shapes counting on the project and therefore the client’s requirements. Architecture or engineer makes drawings of the building or object which can be about the proper shape and size. Drafting is that the next phase of the planning process which is generally done by using Computer-Aided tools to organize drawings which will show the technical specifications of any project. The technical drawings are used as blueprints for the architectural or manufacturing project. Drafting is nothing but the 2-Dimensional representation of a 3-Dimensional structure or product. Plans, Elevations, and Sections are 2D views of a 3D object. Drafting is that the layout sketch or reference drawing made supported calculations, tolerance and 3D modeling acknowledged within the design phase. Drafting engineers design and make the blueprints required to get new concepts and products to life. Drafting engineers or drafters, prepare technical drawings like blueprints wont to build a broad range of products. Depending upon the character and sort of project or product or structure that 2-dimensional drawing is to be administered, there is a wide array of software tools that are used for drafting. AutoCAD Course in Pune is one such tool that can be used for drafting and modeling in various domains like mechanical, civil, electrical, etc. https://www.sevenmentor.com/autocad-classes-in-sangli https://www.sevenmentor.com/autocad-course-in-nagpur https://www.sevenmentor.com/autocad-2d-3d-course-in-kolhapur https://www.sevenmentor.com/autocad-training-in-aurangabad https://www.sevenmentor.com/autocad-course-in-ahmednagar https://www.sevenmentor.com/autocad-course-in-solapur [more]
  • nikhil
  • WordPress is an open source application used for blog publication and for basic content management. It has converted one of the most popular CMS today, used in over 200 million websites on the Internet. #free customizable wordpress themes, #best premium wordpress themes. https://yarabook.com/read-blog/230717_why-wordpress-customization-is-required.html
  • ShubhamHousing
  • Renovating your house can be expensive, but with Shubham's home improvement loan, you can make your dream home come true. With the help of this loan, you can convert your house into a residence with modern amenities for yourself and your family. Home improvement loans are usually issued at a temporary rate of interest. You can negotiate with your bank and offer it a fixed-rate loan to you. However, the bank will always have the freedom to spread and change the rates. It would be a mistake to think that the fixed interest rate is actually fixed #HomeLoans #LoanAgainstProperty #HousingLoans #HomeImprovementLoan #PradhanMantriAwasYojana #HomeLoanEligibilityCalculator https://shubham.co/home-improvement-loans.php
  • MedResponsive
  • Creating a #blog together with a #podcast can be a challenging task. Our blog discusses some important proven #tips on how to convert your podcasts into high-quality #blogposts. http://bit.ly/3eo8Qpd
  • waaiz
  • Baby Car Seat Market by Product (Infant, Booster, Combination and Convertible), By Distribution Channel (Hypermarkets & Supermarkets, Online and Specialty Stores) and By Region – Global Opportunities & Forecast, 2020-2027 For Additional Insights, Click to Access: https://www.gmiresearch.com/report/baby-car-seat-market/
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