117 results found | searching for "audience."

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  • BezlaLLC
  • How to Attract Millennials to Your Hotel | Hotel Marketing March 22, 2021|Hotel Marketing Millennials now make up the most significant portion of the consumer market and possess the strongest buying power, too. It is vital to be familiar with their behavior as a demographic, so you can tailor your marketing strategies to fit their needs. So how do you sell your hotel to a millennial? 1. Social media is key 90% of millennials are involved in social media (Emarketer, 2019) and spend up to 3 hours a day on different online networking platforms (Globalwebindex, 2019). It would be an understatement to say that millennials are fond of social media. Tiktok and Instagram are two social media platforms whose popularity has exponentially skyrocketed in the past few years. Interestingly enough, they are both visual content-centered. This trend reveals so much about millennials' inclination to visuals. They love filming themselves, taking photos of just about everything, and sharing it with the world. This itself is a huge window of opportunity to attract millennials. In marketing your property, the first question to ask is, "is it Instagrammable?" Since it's all about visuals, the place's appearance is a priority. In selling your hotel, you should highlight the most attractive areas where millennial guests will most likely be drawn to take selfies. An interesting piece in the hotel lobby, quirky decors, immaculate bathrooms. Have all bases covered? Letting millennials stay in your hotel and having their photos posted all over social media can serve as free advertisement and endorsement without spending anything. This is why it's not enough to offer free wi-fi and think your hotel is already millennial-friendly. 2. Outstanding customer relations While every guest deserves the best customer service, it is worth noting that millennials pay more attention to this part of their experience than Gen X-ers do. One factor to consider is that millennials are used to having everything quickly and instantly. They expect things to be handed out quickly, complaints addressed immediately and everything done efficiently. They do not have the patience that Baby Boomers have. Another thing that millennials are so used to is instant messaging. Your hotel should always have someone to answer inquiries and chats, as millennials are not the type to dial and call your call center. It is worth adding messaging platforms such as Whatsapp, Facebook Messenger or Viber to reach your customer service staff. You want to be as approachable and reachable at all times. And since millennials are constantly connected to the internet and their social media network, the tiniest negative impression or a minor concern that goes unresolved can be easily shared with the online community. This is why it is a must to reach out to them and get their feedback not only as they check out but also throughout their stay. This allows you to address and pacify any unfavorable thoughts they might have before sharing a review online. Impress your millennial guests by making sure your customer service staff personally responds to any feedback. 3. Efficient booking system As you already know, millennials favor doing transactions online over other methods. Being constantly on their mobile phones, they are most likely going to make that booking online. Having a stunning website—again, it is all about vivid visuals—is a sure way to pull them in. Once they are on your page, make sure that the booking process is smooth and efficient. The fewer steps it takes to complete the transaction, the better. Having too many tabs and pages can make the site heavy and will take time to load. Unnecessary steps that require unimportant details in the check-out page can turn them off and place a reservation elsewhere. When setting up your site, make sure it is optimized and responsive when viewed on mobile devices. The last thing you need is a payment button that does not respond to touch when viewed on mobile devices. 4. More options, alternatives, and inclusivity The next thing to consider about marketing to millennials is their generational culture. Backpacking and traveling alone is very popular among their group. It's certainly an attraction to them if your hotel offers something that satisfies guests' needs who are traveling solo. This is one of the reasons why capsule hotels have become a success. Young travelers seeking a place to rest and access clean water find it convenient and practical. If you decide to cater to millennial solo travelers, features such as smaller tables for dining solo, a gym, or a singles bar would be perfect. You may even run an entire campaign dedicated just for solo travelers in your marketing plan. 5. Value for money Last but not least, millennials have unique spending habits. Whether they are traveling as groups or solo, millennials are pretty price-conscious customers. Millennials like to get the best value for their money. This is why discount deals, travel bundles, and coupon codes are always a hit among them. The idea that they are getting more than what they paid for is an excellent attraction for budget-wise millennials. Remember, they might not like to pay premium prices, but your brand's positive exposure to their social media network through their videos, images, and reviews certainly makes up for it. Learning about millennials as a target market and putting extra effort into meeting their demands does not necessarily mean you can disregard other segments of your audience. Baby Boomers, for instance, are also an exceptional target audience, which, when pursued correctly, can bring good money to the bank. It is all about creating a perfect balance between the different market segments you serve and making sure that no one is more favored over the other. If you need help in marketing your hotel, don’t hesitate to reach out to us. Call 888-999- 8086 or go to www.bezla.com Bezla.com LLC Website: https://Bezla.com LinkedIn: https://www.linkedin.com/company/bezla Phone: +1-888-999-8086 1800 JFK Blvd Suite 300 PMB 91649 Philadelphia, PA 19103 [more]
  • BezlaLLC
  • Top Secret Hotel Website Improvement Plan | Hotel Marketing December 7, 2020|Hotel Marketing COVID-19 has undoubtedly affected our businesses in ways we may not have been prepared for. Some businesses have had to resort to doing almost all business entirely online for quite some time for the safety of all interested parties. Of course, most hotels have had websites for years and transacted this way. However, with the variety of people now needing to use their websites, it is time for some changes to make the experience more seamless. With this, we’d like to offer you some insight on how to improve your hotel’s website because as they say – there’s no time like the present! 1. Understand how your customers get to your website. Before making any changes to your website, try to gather data as to how your customers are able to get to your website. For example, through their choice of search engine. Your website hosting platform can usually provide this data to help you better understand the kind of traffic going through your website. From there, you can make an informed decision whether you think the organic traffic is enough for your goals or whether you need more paid advertising support from other providers. For instance, Google Ads. 2. Know how to use your teams effectively. In any successful business, collaboration between different teams is key. The same is applicable in running your hotel website. In this case, the marketing and sales teams will have to work hand in hand to run paid promotions and handle reservations effectively. Remember that fostering and encouraging collaborative work comes from top management and is important for you to be able to maximize the revenue generated from your website. 3. Be clear with what you want to achieve with your content. Whether your preference is for your clients to book online through your website, to send you an email, or to pick up the phone and give you a call, it should be intuitive on how your website is constructed. Making this clear and apparent on your website ensures an easy process to reach the point of sale. A good gauge on how you can improve effectiveness on this front is to ask your customers if they found everything they needed on your website or what other improvements you can make so that their next visit will be more seamless. 4. Keep a good eye on the competition. Researching market competitor websites is now very common and accessible, even from your office desk. Try to look for common aspects which you can use to your advantage. For example, an interface that is familiar or intuitive will lead to an easier point of sale. If your customers know how to use your website, there will be better chances that they will find the details of your offers and will likely book with you. 5. Consider your target audience. As with all other things, considering your target audience is a huge part of the decisions you will be making in improving your website. Whether you appeal to leisure guests or business people will affect how your website looks and feels. You will need to highlight relevant amenities, offerings, and other features that your target audience will find useful. A practice that some hotels make is to create a separate page for business needs for easier distinction. Their business page usually includes rates exclusive of tax, as is preferred by corporations. Finally, remember that your website is never really finished. It will always remain to be a continuing development that will always have to adapt to the changes in the times. Continually making improvements to it should not be neglected because it is never just "done." Bezla.com LLC Website: https://Bezla.com LinkedIn: https://www.linkedin.com/company/bezla Phone: +1-888-999-8086 1800 JFK Blvd Suite 300 PMB 91649 Philadelphia, PA 19103 [more]
  • MedResponsive
  • Whether you are considering #medicalSEO or #SEO for any other business in 2021, make sure you invest in the right #SEOstrategies. Preparing and optimizing your website for online search can improve your website’s ranking and attract your targeted audience. Check out the infographic. http://bit.ly/3llkS3X
  • Bizency
  • Contact our Digital marketing services to promote your business online and increase traffic flow. Get result oriented Digital Marketing Services at affordable cost. We Use Effective Marketing Strategies for You to Reach and Engage Your Target Audience. We Can Help Market Your Business Successfully. Talk to Our Experts Now. 09999 106 553. http://www.bizency.com/
  • limedresponsive
  • #Emailmarketing offers surprisingly vast opportunities to reach out to your target audience. Here are some ways to engage with your audience better. http://bit.ly/361G1db #localseocompany #newyork #digitalmarketing #longisland
  • gopipatel
  • 20 Best Divine Songs – Divine Rap Songs In the hip-hop music scene, Divine is certainly one of the most popular names, especially in India. He is the man who is doing real rap and helping it reach out to the mainstream audience. https://www.justwebworld.com/best-divine-songs/
  • kinapatel
  • Best Atif Aslam Songs of All Time – Best of Atif Aslam As long as the world of music is concerned, India is home to some of the gems. People in India are extremely cultural and they love music, songs, classical and pop. Bollywood has been the place to nurture several talents and has undoubtedly given us the opportunity to reach out to a much wider audience. https://www.justwebworld.com/best-atif-aslam-songs/
  • MedResponsive
  • For businesses considering digital marketing, the holiday season provides an opportunity tor each and engage more audience. To improve business this season, it is important to publish content optimized for this particular period. Healthcare businesses can consider medical SEO during the season. To improve site visibility and web traffic during the holiday season, consider these tips.
  • micromike
  • Zapio Technologies, a leading branding design, and Advertising agency in Dubai that build authentic brands and bold visual. We create impactful story-telling brands that make your brands more unique and get more to reach the audience. Create and transform your business with us. Visit https://zapiotech.com/corporate-branding-dubai.html for more information. [more]
  • MedResponsive
  • As the #healthcare sector is getting more and more competitive, it is important for businesses in this sector to get to the top of #Googlerankings. Follow these #SEOStrategies to establishing a strong online presence, and ensuring fast and easy access to local audience. https://bit.ly/2JT1z3f #healthcaredigitalmarketing #healthcareSEO #seofordoctors
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