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  • mealexsmith
  • Avelo Airlines Reservations Find the low-cost flight deals on Avelo airlines. Start making your ticket reservations with the latest offers and discounts. https://www.flycoair.com/flights/avelo-airlines [more]
  • BezlaLLC
  • Top 10 Intelligent Hotel Marketing Strategies to Increase RevPAR March 1, 2021|Hotel Marketing Marketing hotels is not easy. In recent years, the playing field has become more and more aggressive, and because of the stiff competition, getting bookings can be quite a challenge. So how do you make your hotel stand out to potential guests and increase your chances of getting booked? Here are ten ways: 1. Be easy to find Unlike before, travelers can now learn about accommodation places in their destination even before they start the trip. With a few swipes and clicks, guests can now do a quick research and make comparisons between hotels before booking. This is good news for travelers but makes the competition harder for hotels. The guest's experience starts with a simple online search. When a customer searches for accommodations on Google or looks up hotels on booking sites, the first things that come up are ads. So, make the most of Google search, third-party booking sites, and even social media platforms. This is a perfect window of opportunity for your business to be noticed. Make sure that your hotel is visible to any potential guest that is actively searching for similar facilities. To make this possible, optimize your site, use common keywords, and don't limit your business to a single platform. Assess all your collected data to determine where you get the most successful bookings and boost that campaign. 2. Target the right audience There are different hotel types because there are different kinds of customers. Each customer group travels, behaves, and spends money differently. And because each hotel is different, hotels must employ various schemes to target each slice of the market. This is why budget inns and luxury hotels exist. This is also why hotels offer rooms at different price points. It again proves how income targeting is important and why each customer must be pursued separately and differently. Even hotels under the same chain can be very different from each other. This is because one hotel's location may be more appealing to a particular group of customers than another. For this reason, you need to set up different campaigns to send the appropriate messages to your various target groups. This is where modern tools like Facebook's targeting options can be beneficial. Targeting the right audience is not only about putting out highly attractive ads and getting noticed; t is also about offering different alternatives to the market. 3. Offer incentives to build interest Your business should offer something exciting to potential customers to have the edge over your competition. Offer your customers a good reason to pick your hotel over other hotels in the area. e noticeable enough to set yourself apart from the competition. Highlight your property's strengths like the lowest prices or stellar reviews. Or, if it's not possible, consider giving out unique erks and other forms of rewards. If you haven't received enough reviews yet, it may be a good idea to offer discounts for first-time guests. It is an excellent opportunity to impress new clients because they will likely book again if they are. Limited time promos are also a good idea because people are more likely to book, creating a sense of urgency and exclusivity. 4. Build local partnerships Establishing tie-ups with nearby businesses is always an excellent idea because it benefits everyone. Having affiliates help increase bookings because it improves the customers' experience through added perks and convenience. You could offer customers discount coupons for a local afé or restaurant or perhaps a massage spa. It creates a positive impression that everything about their stay had been well thought of, creating a win-win-win situation for all parties. 4. Build local partnerships Establishing tie-ups with nearby businesses is always an excellent idea because it benefits everyone. Having affiliates help increase bookings because it improves the customers' experience through added perks and convenience. You could offer customers discount coupons for a local afé or restaurant or perhaps a massage spa. It creates a positive impression that everything about their stay had been well thought of, creating a win-win-win situation for all parties. 5. Market the location, not just the hotel Marketing your hotel is not only about selling rooms and accommodation. It should include the whole experience, including other attractions that they can find in the area. Location is a significant factor why customers book a hotel. It is best to let future visitors know what makes your hotel location interesting, rather than concentrating on the hotel itself. In promoting your business, always consider targeting travelers who have not made up their minds about where to go and stay. The goal in highlighting your location and presenting the best things in the area is to attract travelers. Once they are convinced, that's the perfect opportunity to make your sales pitch for your hotel. 6. Concentrate marketing budget in peak booking times As previously discussed, you may need different campaigns to reach each specific target group properly. In targeting your audience, it is vital to study and know who they are so you know their behavior and booking patterns. If you understand your market's behavior and preferences, you can adjust your marketing budget and focus on which platforms and times work best. You can boost or scale your campaign depending on the time of day or week that your target market makes the most bookings. Read and interpret your analytics to better understand how to adjust your schedules and make the most out of your marketing budget. 7. Remarket abandoned online bookings The abandonment rate for online hotel bookings is relatively high. Around 7 out of 10 customers who initiate an online booking don't complete the transaction. Customers abandon their bookings for different reasons, such as being distracted by ads and other offers, being overwhelmed by too many options, or simply having too many other tasks to complete. Remarketing is essential for hotels because having abandoned bookings only means there are already interested customers and are probably going to make a booking at one point and that they need further convincing to proceed. In remarketing, you can target recent site visitors and offer booking incentives to encourage them to complete the transaction. 8. Ensure your website is simple but stunning Your website should give guests a preview of the kind of experience they can expect in your hotel. It should be clean, crisp, simple, functional, but beautiful. All the necessary information a customer needs should be easily accessible, along with high-quality photos and videos, and the booking process must be seamless and straightforward. It will not create an excellent first impression if your site takes too long to load or if it is not optimized for all types of devices. This may disappoint potential guests and abandon the idea of booking altogether. It reflects poorly on your business as a whole. 9. Superior customer service If a customer has to choose between two very similar hotels, excellent customer service can spell the difference. It is easier to pick a business that knows how to take care of its customers. That's why your staff must be well-trained in providing exceptional customer service and are knowledgeable in addressing various possible scenarios professionally in the hotel setting. To ensure that your hotel provides the best customer service, the organization should follow a customer-first policy. It won't harm the hotel to upgrade a customer's room if they're unhappy with the view, or perhaps send a complimentary breakfast to compensate for any inconvenience they might have experienced during check-in. Not taking these small but significant steps can cause the guest never to return and share undesirable feedback online and with other people. Putting the customer first can be pretty challenging. There are limitations to it, but making this central to the business will increase customer satisfaction, improve client feedback, and eventually, more business as they share their positive experiences with other people. 10. Build a customer loyalty program A loyalty program can make customers feel that they are valued and appreciated. It is a great way to encourage past guests to make repeat bookings. One reason why you should always go the extra mile to make a guest's stay memorable is that satisfied guests make loyal clients. If they had a great experience, it would not be wouldn't want to come back if you had such a great experience? Even more so if you are to get extra perks and bonuses as a loyal customer. If you need help marketing your hotel, give us a call at 888-999-8086 or visit us at Bezla.com. Bezla.com LLC Website: https://Bezla.com LinkedIn: https://www.linkedin.com/company/bezla Phone: +1-888-999-8086 1800 JFK Blvd Suite 300 PMB 91649 Philadelphia, PA 19103 [more]
  • BezlaLLC
  • Top 10 Tips for Outstanding Hotel Revenue Management February 8, 2021|Hotel Marketing Starting a hotel and managing it is no joke. How about improving its performance and driving in revenue? If you're struggling to keep its performance in check and looking into increasing your revenue, here are ten tips for especially for starters: 1.Check your hotel teams' culture. Ensure that your staff is fully aware of your hotel's values. Let them know of your goals and your plans on how to achieve them. These should motivate them and urge excellent performance. 2.Find the right balance between human and technological resources. Remember that your guests will always look for the element of "human interaction." Be updated with technology while ensuring that you don't heavily rely on this one source. Find the balance between two resources and maintain it. 3. Added value. A lot of guests are price sensitive. Prospective guests might see any value-added extra as a big difference. Thus, always strive to provide exceptional customer service, food and beverage packages, free parking, and others. Keep and do what your website says and practice what you preach. 4. Consistently update your website. Set proper expectations for your potential guests. Ensure that media uploaded and written content is updated. More hotel website tips at www.bezla.com/blog. 5. Other distribution channels. Some guests don't go through your website but instead use distribution channels that is usually the case for smaller independent hotels. To ensure the increase of your revenue, look for channels that best fit your hotel; check out their cost, the marketing opportunities they provide, and the technology they use, and do consider how it's apt to your current management systems. Try not to be too tied up with long-term contracts too. 6. Handle direct bookings. This is the total opposite of other distribution channels. Try to grow your own direct bookings because this is more affordable and drives secure customer loyalty. Through this, you can help avoid guests seeing competition other than your own hotel. Most commonly, this is done by hotels through offering discounts on food & beverage offerings, reservations, and futures stays to guests who book with them directly. Check out tip 3 for other things you could offer to your guests. 7. Forecasting demand. Make time to forecast your hotel's costs, needs, and revenues for better planning of your hotel's demand. In addition, this can greatly aid your future marketing decisions. 8. Keep a good record of sales data. Following all the other tips in this list is of no use if you’re not following this one. This is very important to power up the performance of your hotel. Ensure to focus on your quality instead of quantity and contemplate on how it’s going to be recorded and used so the storage of this information is well viable. 9. Consider consumer behavior of guests. Keep up with your guests' current trends and consider these trends when you make big decisions. Consistently monitor your booking process and your guests' demographic trend movements. Also, add in a personal touch by reading your guests' reviews and responding to them. Listening to your guests' feedback or suggestion can greatly help you to improve thus, drive in more bookings and revenue. 10. Always consider your return on investment. Keep in mind what you wanted to attain when you started the business. Do not lose touch with your primary goals and frequently look at key performance benchmarks and make sure that your hotel is at one pace forward. Now, these aren't the only tips you can follow as this isn't complete but these are for starts to help you out in improving your hotel's performance and again, driving in revenue. If you are looking for ways on how to market your property more efficiently and beat the competition, we can be of help. You may reach us at www.bezla.com or you can give us a call at 888 999 8086. Bezla.com LLC Website: https://Bezla.com LinkedIn: https://www.linkedin.com/company/bezla Phone: +1-888-999-8086 1800 JFK Blvd Suite 300 PMB 91649 Philadelphia, PA 19103 [more]
  • BezlaLLC
  • What does Opaque Pricing mean for hotels? | Hotel Marketing November 30, 2020|Hotel Marketing Opaque is the opposite of transparent. In transparent pricing, the customer sees the brand or product he is buying. In opaque pricing, the customer does not see this branding. Opaque pricing is useful to a hotel because the hotel can offer considerable discounts to prospective guests without affecting the hotel’s published price position. The word “opaque” is used because the hotel’s branding remains hidden throughout the entire booking process until the reservation is made. Opaque pricing is a good strategy to use if the hotel wants to reach more price-conscious customers who are less interested in the specifics of the booking and more concerned about the cost. Websites such as Hotwire are a classic example where price is the first thing that is sold, and the hotel comes second. Our advice on opaque pricing is not to be put off on offering ultimately lower prices. These discount websites make up an increasing proportion of the hotel sales market. Revenues from these sales tend to be lower, but the approach is entirely demand driven, which means it’s a great strategy to use for filling up empty rooms in a hotel. For this reason, many hotel booking websites have their own opaque pricing subsidiaries, often offering a last-minute deal or a secret hotel deal which guests can’t find anywhere else. Opaque pricing is definitely a strategy to consider for a hotel. Should you need assistance or more information on opaque pricing or hotel marketing management, please do not hesitate to get in touch with us at support@bezla.com or calling 888-999-8086. #HotelMarketing #BeatTheCompetition #Bezla Bezla.com [more]
  • BezlaLLC
  • How To Increase Hotel Revenue in Low Season? | Hotel Marketing November 2, 2020|Hotel Marketing How do you manage the seasonality of your hotel occupancy? After the peak season will eventually come the off-peak season, which makes it more difficult to attract guests and reach maximum hotel occupancy. You will have to deal with this every single year. So here are great tips to help prepare for your hotel's off-peak season. 1. Rev up your digital marketing campaigns. Marketing is a great way to attract potential guests. During the off-peak season, think about extending the scope of your digital marketing campaigns. By so doing, you can reach more people and therefore increase your hotel revenue. For example, you can use neutral keywords, initiate targeted display campaigns, or use tools like Google Ad words. 2. Forecast your off-peak months. A great way to prepare for the low season is to determine precisely when it will arrive. Forecasting enables you to better prepare for your hotel management and reverse the low occupancy rates by knowing when the low season will happen. 3. Diversify your target guests. Your hotel might usually attract the same type of guests during the peak season. However, during the off-peak season, you cannot afford to be too selective. Target new guests through more dynamic marketing. For example, you can adjust to customer behavior, needs, and trends. Remember, your hotel is not just for business or leisure during the off-peak season. You can attract a broader range of guests from couples to elderly groups or families traveling with their child, by offering more services and amenities. You can make your property pet-friendly, offer a family package, create co-working spaces, or host corporate events or even weddings. 4. Implement creative pricing strategies. Instead of simply lowering your room rates to attract higher occupancy during the off-peak season, you can consider partnering with local businesses that have the same target guests like you. For example, if you wish to attract families traveling with children, you can partner with adventure parks or cultural attractions for packages and discounts. As we always say here at Bezla, be mindful of the competition. Keep an eye on the market prices but do not hurt your reputation by lowering your room rates too much. 5. Update the training of your staff on revenue-generating strategies. The off-peak season is the best time for you to brush up on your revenue-generating strategies. Your restaurant and bar staff, for example, can be trained on upselling premium products. You can share best practices with your front desk staff in promoting booking upgrades. You can also go through your guest reviews and feedback more rigorously. Ask past guests to leave a review and actively engage with those who have already left some feedback. Take this time to evaluate your hotel operations and learn more about improving your services and amenities. If we can be of any assistance at all in your hotel revenue management, we invite you to get in touch with us by emailing support@bezla.com or calling 888-999-8086. #HotelMarketing #BeatTheCompetition #Bezla Bezla.com [more]
  • BezlaLLC
  • Should we offer flat or dynamic discounts for local negotiated rate accounts? August 10, 2020|Hotel Marketing If you have an LNR account, say a university or hospital in your area that is producing room nights within your market, you can start a referral partnership with them so that they will refer guests to your hotel. If the guest mentions the name of the LNR account that referred them, the guest will get a discounted rate. Set up a referral program that is a win-win for everybody involved. Offer your referred guest a discounted rate, which will not lower your hotel's ADR. If your LNR account cannot commit to a certain number of room nights and if they cannot sign an agreement with you for the whole year, offer them a dynamic discount instead of a flat rate discount. Why? Let's say you offer referred guests a $99 flat rate. On dates when you have high occupancy, and you are trying to push for a higher rate, you cannot offer a room at a $99 flat rate because it will lower your ADR. To avoid that situation, offer a dynamic discount, say 10-15% from your best available rate. When referred guests come in, you don't need to turn them down, and at the same time, you are increasing your overall ADR and revenue. If you want to know more about hotel referral programs or if you need help in setting up a hotel marketing strategy, call us at 888-999-8086 or email us at support@bezla.com. #HotelMarketing #BeatTheCompetition #Bezla Bezla.com [more]
  • BezlaLLC
  • How to quote a hotel group rate that converts to a sign the agreement? May 10, 2020, |Hotel Marketing A successful pricing strategy will boost your hotel revenue. You will lose potential customers to your competitors if you charge too much. If you charge too little, you are going to end up losing money. There are a lot of hotels that do not follow the right pricing strategy to maximize their group revenue potential. If you're a new revenue manager at a property or you just took ownership of a hotel, here are market research strategies to help determine your group rates. First, do two kinds of mystery shopper requests. Make a digital and phone request for proposal (RFP) to all the properties in your market. Find out what discounts they offer, how much their best available rate and published rate are, what kind of agreements they have, and what attrition and cancellation policy they implement. It will give you a better idea of how competitive you need to be and what your pricing strategy will be to ensure a high conversion rate from your group leads. Next, consider that properties in the United States offer 10-15% off the best available rate to walk-in clients who have AAA, ARP, or any membership discount. If you want to make your rates competitive, a good rule of thumb is for your group rate to be at least 15% off your best available rate. Depending on how big the group event or how bad you want the business, you can offer as much as 20-30% off your best available rate to make sure you get that signed agreement back. Make sure, however, that you consider commissions and rebates to come up with a financially sound offer. Remember, the income you miss out on from an unsold room is forever lost. Adjust your rates today and increase your chances of being fully booked. #HotelSales #BeatTheCompetition #Bezla Bezla.com [more]
  • amanv1067
  • Ready to fly towards the new destinations? Narrow down your searches for cheap flight tickets and book Malaysia Airlines Reservations at cheap rates with its trending deals and exciting offers. If you want to book affordable tickets to any destinations around the world. Call us at our toll-free number. We provide the best discounts deals on every booking.
  • ShubhamHousing
  • Shubham offers special discounts on housing loans for women borrowers- to empower them to purchase their own property. The new-age financiers offer principal amounts and charge interest rates on the basis of your loan tenure and the borrowed amount. The repayment of the home loan amount is done in the flexible form of EMIs (equated monthly installments); thus, you can plan out future repayments in advance and make sure that you never default on any repayment. An EMI calculator is available on our websites and is absolutely free of cost. #HomeLoans #LoanAgainstProperty #HousingLoans #HomeImprovementLoan #PradhanMantriAwasYojana #HomeLoanEligibilityCalculator https://shubham.co/home-loans.php
  • shivsagar
  • Feel Relax and Peaceful At Luxury Hotel in Mahabaleshwar Many hotels and resorts offer the special deals to the tourist that helps to save money on room booking. You can check the discounts before booking the hotel for your trip. You can spend that money on other activities in Mahabaleshwar. If you are searching for the best accommodation type, which offers a play area for children you can choose the Farmhouse in Mahabaleshwar. https://cutt.ly/lzUl5lA
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