3040 results found | searching for "tips"

First Previous 173 174 175 176 177 178 179 180 181 182 Next Last 
  • BezlaLLC
  • How to Market Your Hotel with Innovational Concepts January 25, 2021|Hotel Marketing Even if a hotel is already doing well, it’s always a good idea to introduce innovating concepts to the market. Doing so takes the business up a notch and makes sure that it has something unique that sets it apart from others. Coming up with new ways to be different and becoming a trendsetter in the industry can pave ways for greater opportunities. It is understandable that at first, it may seem like experimenting and coming up with new innovations will only add up to higher expenses. Yet, if you think about it, by not taking that chance, you are passing up on the opportunity to be at the forefront. By not taking action today, you are essentially allowing other businesses to come up with it later. If you don’t do it now, one way or another, another business will. In this industry, it is very important to stay ahead of the race. It does not pay to be a mediocre hotel. Before backing out on the idea of innovating, always consider how much you would be losing in the future by being left behind, while your competition jumps on every opportunity to innovate. Having a unique selling point gives any business a head start. Often, it has something to do with where the property is located. However, a reality that you have to acknowledge is that not all properties are in prime locations. But this also doesn’t mean that they should stay behind and perform less. Here are a few tips on how to innovate your business from being a common, ordinary hotel, to a top-drawer choice for guests: Start with having a specific goal What exactly do you want to achieve from the innovation you’d like to introduce? Contrary to common belief, innovation does not always mean you have to spend money. Anything you introduce to provide a better experience for your guests can be considered an innovation. Some hotels focus on making their guests’ stay extremely memorable that there is no need to spend anything on advertising. A remarkable hotel stay is one of the finest selling points that you can have for your business because it practically sells itself. It literally costs nothing, and in today’s age of social media, it is the easiest way to get the word around. Not only are your previous guests sure to return, they are going to make reviews and recommendations to other people, organically creating a bigger pool of potential clients. As you know, word-of-mouth is a very powerful thing in business. And you can never go wrong with having excellent service in your foundation. Consider individual-based service Excellent service comes in many forms. This is because there are different kinds of clients, each with different sets of needs, and it is extremely important to consider these things in laying out your plans, including your staff’s training. A very personalized approach in attending to your guests can create a favorable impression and give them a memorable experience. It can make them feel important and taken care of, and who doesn’t want that? Anticipate issues and have a ready solution Always put yourself in the guest’s shoes. If you were a guest in your own hotel, what kind of accommodation would you have wanted and what personalized service would you have appreciated? It is crucial to have a clear vision of the many possible scenarios and issues that a guest might find himself in, and have a ready solution even before the need arises. Anticipating all potential concerns and being prepared is unquestionably better than having your client flag you for one, and not having an immediate resolution. Know your clientele Are they mostly business people who come in from long flights? Do you get a lot of foreigners who might not be English speakers? Do you market yourself to students or backpack travelers? These are examples of useful questions to start with. These are the kinds of questions that can help you address their unique and individual needs. A good example is handing out complimentary drinks to guests. This service is not uncommon anymore. In fact, it has become a standard in most, if not all hotels. One might think handing out complimentary drinks should be enough to make guests feel welcomed. Actually, it is not. Knowing who your guests are can make a big difference in your client’s experience. It can give you a better clue on what kinds of drinks they would prefer and appreciate. For many customers, these little personal details count and add up to the overall favorable experience that they will remember about their stay. Think of large-scale innovation While paying attention to the smaller details of your customer experience is essential, looking at the big picture and coming up with a service that solves a bigger problem is also important. Large scale innovations usually involve offering a solution to a problem that goes beyond the individual needs of a guest. A perfect example would be the introduction of capsule hotels in Japan in the late 70's. This innovation hit two birds with one stone by solving the problem of having limited building spaces, and catering to guests who choose to be practical and efficient. It has since been a hit not only in Japan but in other countries as well, proving that the introduction of this innovation indeed solved a big-scale problem. Our communities are dynamic and constantly changing. Over time, as people evolve as a community, there will always be a need for something new and different. This means there is always a window of opportunity to introduce an innovation in your business. If you are looking for ways on how to market your property more efficiently and beat the competition, we can be of help. You may reach us at www.bezla.com or you can give us a call on 888-999-8086. Bezla.com LLC Website: https://Bezla.com LinkedIn: https://www.linkedin.com/company/bezla Phone: +1-888-999-8086 1800 JFK Blvd Suite 300 PMB 91649 Philadelphia, PA 19103 [more]
  • olivialewis790
  • Selecting an online casino to play can occasionally be a tough choice. Online Casino Review Leaders is the faultless tool for online gamers to help brand the correct excellent. These monitors provide relevant information extending from all and anything about the online gaming industry from bonuses, top important casinos, bonus tips, to policies and so on. https://www.bloglovin.com/@olivialewis1/how-to-use-online-casino-guides-get-biggest [more]
  • BezlaLLC
  • Revenue Management Tips on How to Increase Hotel Income & Profit November 16, 2020|Hotel Marketing Here are general tips on how to improve the hotel’s revenue: 1. Monitor the hotel’s unconstrained demand The hotel’s unconstrained demand refers to an estimate of the total demand of the hotel. It measures how many rooms can be sold in a given day if the hotel had totally unlimited capacity. For example, when demand is high, such as Christmas, the hotel’s unconstrained demand will likely be higher than the hotel’s capacity. This means one can increase their prices to maximize revenue. 2. Forecast overall demand Another way to increase hotel revenue is by forecasting overall demand. By predicting how many guests the hotel is likely to receive, management can plan ahead and change their prices. If last year, the demand increased during a certain period, management can learn from this and increase their prices accordingly. It’s alright to make mistakes at first, as long as management learns from it, as this will help optimize the hotel’s revenue in the long-term. 3. Turn unused spaces into more efficient rooms If the hotel has unused spaces or spaces not used to its full potential, such as meeting rooms or lobbies, management can think about turning them into co-working spaces or even turning the meeting room into a private events room. The possibilities are endless as there are many creative solutions available, depending on the hotel’s location, size, and type of guests that the hotel attracts. 4. Increase one’s knowledge of the hotel market Knowing the market is a necessity when it comes to managing a successful hotel. Management should identify the hotel’s unique selling points by analyzing strengths, weaknesses, and any new opportunities for the hotel. With this, management will be able to target the potential guests and attract them more. It is also important to stay in touch with the current trends of the market and be one step ahead of the guest’s needs and wants. 5. Diversify the hotel’s room types A hotel can attract many different types of guests, such as millennials and families, so it’s important for management to offer different types of rooms with varying sizes, functionalities, and layouts. Management can also change the room names to make them sound more appealing to different types of guests. 6. Cancellation policies If many guests cancel their bookings at the last minute, hotel profits will go down. Management can either choose not to allow cancellation or charge a fee for cancellation. Either way, it’s very important to reinforce the hotel’s cancellation policy, making sure the hotel can rely on the guests’ reservations. 7. Feedback and reviews The hotel’s reputation depends on the reviews the guests leave after their stay. Reviews are read by potential guests in the future, which means they have a big impact on the hotel’s demand. Answering these reviews, whether they are positive or negative, is a good way to improve the hotel’s reputation. It shows that the hotel management cares and acknowledges the opinions of its hotel guests. Hotel management should also apologize and professionally respond to the negative reviews, and more importantly, try to fix the issues raised by the guests. This will reassure the future guests that the hotel management is working hard in trying to make their future stay as enjoyable as possible. 8. Social media platforms Social media platforms are a great way to reach the potential guest. However, it is important to know how to use them by developing strategies and staying consistent. Once a platform is chosen, management has to decide when and what to post. The post should be scheduled according to the information the hotel wants to share. 9. Upsell the hotel Upsell the hotel by using the right tools. This will encourage the guests to spend a little bit more when they come to stay with the hotel - either online or in person. For example, management can offer room upgrades on the website or in the hotel reception desk as soon as the guests' check-in. 10. Cross-selling Similar to upselling, cross-selling will help the hotel to increase its revenue by offering complementary products to the guests, such as spa visits, excursions, and other activities, depending on the hotel's location and the type of guests that the hotel attracts. 11. Technology Lastly, utilizing technology is a great tool to increase the hotel's efficiency. For example, organizing reservations and managing revenues will be faster if the hotel uses the right systems. However, human interaction is still very important in the hospitality sector so hotel management should not over-rely on technology. In summary, these are just a few of the many ways the hotel can improve its revenue. Should you need assistance or more information, please do not hesitate to get in touch with us at support@bezla.com or calling 888-999-8086. #HotelMarketing #BeatTheCompetition #Bezla Bezla.com [more]
  • BezlaLLC
  • How To Increase Hotel Revenue in Low Season? | Hotel Marketing November 2, 2020|Hotel Marketing How do you manage the seasonality of your hotel occupancy? After the peak season will eventually come the off-peak season, which makes it more difficult to attract guests and reach maximum hotel occupancy. You will have to deal with this every single year. So here are great tips to help prepare for your hotel's off-peak season. 1. Rev up your digital marketing campaigns. Marketing is a great way to attract potential guests. During the off-peak season, think about extending the scope of your digital marketing campaigns. By so doing, you can reach more people and therefore increase your hotel revenue. For example, you can use neutral keywords, initiate targeted display campaigns, or use tools like Google Ad words. 2. Forecast your off-peak months. A great way to prepare for the low season is to determine precisely when it will arrive. Forecasting enables you to better prepare for your hotel management and reverse the low occupancy rates by knowing when the low season will happen. 3. Diversify your target guests. Your hotel might usually attract the same type of guests during the peak season. However, during the off-peak season, you cannot afford to be too selective. Target new guests through more dynamic marketing. For example, you can adjust to customer behavior, needs, and trends. Remember, your hotel is not just for business or leisure during the off-peak season. You can attract a broader range of guests from couples to elderly groups or families traveling with their child, by offering more services and amenities. You can make your property pet-friendly, offer a family package, create co-working spaces, or host corporate events or even weddings. 4. Implement creative pricing strategies. Instead of simply lowering your room rates to attract higher occupancy during the off-peak season, you can consider partnering with local businesses that have the same target guests like you. For example, if you wish to attract families traveling with children, you can partner with adventure parks or cultural attractions for packages and discounts. As we always say here at Bezla, be mindful of the competition. Keep an eye on the market prices but do not hurt your reputation by lowering your room rates too much. 5. Update the training of your staff on revenue-generating strategies. The off-peak season is the best time for you to brush up on your revenue-generating strategies. Your restaurant and bar staff, for example, can be trained on upselling premium products. You can share best practices with your front desk staff in promoting booking upgrades. You can also go through your guest reviews and feedback more rigorously. Ask past guests to leave a review and actively engage with those who have already left some feedback. Take this time to evaluate your hotel operations and learn more about improving your services and amenities. If we can be of any assistance at all in your hotel revenue management, we invite you to get in touch with us by emailing support@bezla.com or calling 888-999-8086. #HotelMarketing #BeatTheCompetition #Bezla Bezla.com [more]
  • BezlaLLC
  • Top 10 tips on How to Write a Hotel Business Plan|Hotel Marketing October 26, 2020|Hotel Marketing How should you write a successful hotel business plan? Once you have come up with an initial concept for your hotel business, it is not at all that difficult to construct a business plan. To prove it to you, here are top 10 tips in writing a top-notch business plan. 1. Summarize your hotel concept. You want to start by summarizing your hotel concept into two parts: your mission statement and goals. The mission statement is usually a one-liner that describes the unique purpose of your hotel. Which need are you trying to address that has not yet been seen out there in the market? Then, set your objectives. What are you hoping to achieve? For example, you might write the average annual occupancy rate that you plan on reaching. 2. Analyze your hotel concept. You have to focus on your unique selling points. As we always say here at Bezla, being mindful of the competition is crucial. You want to draw attention to what distinguishes your hotel from the rest of the market. You should be able to give projections of what the growth rate would be like for your hotel based on its unique selling points and the performance of its competitors. It is pivotal for attracting investors. 3. Analyze your industry. The success of your hotel concept depends on your knowledge of the hospitality industry. Investors will want to make sure that you know the current trends and the state of the market you are entering. Write about how this will affect you and how you intend to optimize positive effects or diminish the negative impact. 4. Analyze your customers. You have to know who your customers are. Describe their geographic, demographic, and socio-economic information. What types of guests are you trying to attract, and what makes your hotel attractive to these guests? For example, highlight how your unique location and specific features may be the perfect fit for your target market. 5. Analyze the competition. After you have analyzed your hotel, the industry, and the guests, move on to analyzing the competition. Learn about your competitors’ strengths and weaknesses as well as their market shares and revenue management metrics such as their occupancy rate and revenue per available room. Once you have finished your analyses, you can move on to the planning stage. 6. Outline your strategic plan. A strategic plan consists of explaining your marketing strategies, distribution channels, and revenue management. It answers how you will attract your target guests. How will you position yourself vis-à-vis other properties in the market? What platforms will you use to promote your hotel? What revenue management systems will you use? What payment and cancellation policies will you include in your agreements? Provide as much detail as you can so you can show your investors that you have a well-thought-out strategic plan. 7. Outline your operations plan. How will your hotel operate? Give the number of staff or supervisors needed as well as their corresponding responsibilities. What level of experience or certifications will they require? Which suppliers or service providers will you hire? Do not forget to describe your inventory management, service standards, and operation manual, if any. Remember, the more detail, the better. 8. Sell your management team. After selling your hotel concept, you need to sell yourself. Write about your management team, their experience, and qualifications. Explain why you are distinctly qualified to run your hotel and why they should invest in you. 9. Outline your financial plan. It is one of the principal parts of your business plan. It may seem complicated at first. However, after analyzing the industry and market, it will be easier for you to estimate your start-up costs, operational expenses, and revenue projections by using revenue metrics, such as revenue per available room, average daily rate, and occupancy rate. Your investors will want to know how much funding you require and how and when you will generate a return on their investment. 10. Set targets for yourself. It is the point where your business plan comes to life. Set a road map for your hotel with specific and measurable activities, such as location setting, permit completion, construction, hiring and recruitment, opening, and the like. Remember, time is money. Any time one of the milestones is met, the investor's risk decreases. Keep your team focused on unlocking each milestone to increase your hotel's likelihood of success. If we can be of any help at all in managing your hotel revenue in any way, you may reach us through support@bezla.com or call us at 888-999-8086. #HotelMarketing #BeatTheCompetition #Bezla Bezla.com [more]
  • MedResponsive
  • #Emailmarketing is an effective strategy that helps healthcare practices to connect & communicate with current & future patients at any time. Check out our #Infographic to learn tips for building an #emailmarketingstrategy for your healthcare practice. https://bit.ly/3g2og3b #HealthcareDigitalMarketing #SEOcompany
  • getaccountsnow
  • With this article, we have attempted to pinpoint the absolute best procedures you can use to build your Instagram crowd with Stories, to discover as good as ever approaches to utilize this component and lift your perspectives. Effective showcasing and fruitful marking start with settling on the correct choices concerning the decision of substance you need to make and how you need to convey it. Read more - https://getaccountsnow.com/tips-tricks-to-increase-your-instagram-story-views/ [more]
  • getaccountsnow
  • The success of email marketing depends largely on the correct steps you take in the process. Although this is also one of the most effective marketing channels, it is also cost-effective, but if it is not done well, it may make you a miserable defeat, thereby greatly damaging your brand awareness. Read more - https://getaccountsnow.com/email-marketing-tips-to-increase-sales-leads-covid-19-pandemic/ [more]
  • BezlaLLC
  • How to generate more revenue from BidClerk, Crew, Construction Leads June 16, 2020|Hotel Marketing If you are an economy brand, you should be looking at construction leads or crew leads to generate more revenue for your hotel. To attract this market segment, you need to offer competitive rates. Construction projects often have a specific budget to work with compared to large management consulting firms like McKenzie and Bain that have deeper pockets and unlimited money to spend on hotels. There are a lot of ways to source your project leads. You can check with the local government in your county or city to see what kind of construction projects are coming up in your area. You can also check online lead source platforms like BidClerk, Construction.com, and PlanHub. BidClerk has a rich database of construction project leads. It has complete contact information of relevant decision-makers, as well as project plans and specifications. It allows you to tailor your searches and save them on the platform. While most hotels have BidClerk, they most likely do not use the information there to the fullest. Follow the following tips for you to generate leads on BidClerk and convert them to actual sales. Log in to your BidClerk account and enter your zip code. Search for projects within a ten-mile radius from your hotel. Select projects already under construction, or already been awarded to a company, or already have bid results. Sort the projects by value and date modified. On the bottom of the page, you will find the company handling the project. Check the company area code to find out if it is based out of town or in your area. The farther the company is, the better. It means they will need a hotel for crew coming from out of town. Find out the project cost. The bigger the project is, the better. It means they will have to stay longer at your hotel. Once you have identified your leads, get the companies on the line immediately. You cannot just click the “I’m interested” button and wait for the companies to contact you. Project leads get overwhelmed with requests as soon as a project becomes public. There are a lot of other properties in your area that are doing the same thing. Beat them to it. Be persistent and get in touch with every project lead as soon as you can. Introduce yourself and your hotel. Have a sales call script rehearsed. You need to know the right questions to ask to get the ball rolling. You need to make the right pitch that gives them the confidence to entrust their business in your hands. If you want to know more about commercial construction leads or if you need marketing strategies professionally customized for your hotel, call us at 888-999-8086 or email us at support@bezla.com. #HotelSales #BeatTheCompetition #Bezla Bezla.com [more]
  • limedresponsive
  • If you are planning to grow your #business in 2021, the #socialmedia platform is the right place to begin with. #Socialmediamarketing plays a crucial role in driving #websitetraffic and increasing sales. Check out the infographic that shows 2021 social media success tips you can consider. https://bit.ly/31Wzheh #seocompany #newyork #digitalmarketing #longisland
First Previous 173 174 175 176 177 178 179 180 181 182 Next Last