3047 results found | searching for "tips"

First Previous 174 175 176 177 178 179 180 181 182 183 Next Last 
  • BezlaLLC
  • How To Increase Hotel Revenue in Low Season? | Hotel Marketing November 2, 2020|Hotel Marketing How do you manage the seasonality of your hotel occupancy? After the peak season will eventually come the off-peak season, which makes it more difficult to attract guests and reach maximum hotel occupancy. You will have to deal with this every single year. So here are great tips to help prepare for your hotel's off-peak season. 1. Rev up your digital marketing campaigns. Marketing is a great way to attract potential guests. During the off-peak season, think about extending the scope of your digital marketing campaigns. By so doing, you can reach more people and therefore increase your hotel revenue. For example, you can use neutral keywords, initiate targeted display campaigns, or use tools like Google Ad words. 2. Forecast your off-peak months. A great way to prepare for the low season is to determine precisely when it will arrive. Forecasting enables you to better prepare for your hotel management and reverse the low occupancy rates by knowing when the low season will happen. 3. Diversify your target guests. Your hotel might usually attract the same type of guests during the peak season. However, during the off-peak season, you cannot afford to be too selective. Target new guests through more dynamic marketing. For example, you can adjust to customer behavior, needs, and trends. Remember, your hotel is not just for business or leisure during the off-peak season. You can attract a broader range of guests from couples to elderly groups or families traveling with their child, by offering more services and amenities. You can make your property pet-friendly, offer a family package, create co-working spaces, or host corporate events or even weddings. 4. Implement creative pricing strategies. Instead of simply lowering your room rates to attract higher occupancy during the off-peak season, you can consider partnering with local businesses that have the same target guests like you. For example, if you wish to attract families traveling with children, you can partner with adventure parks or cultural attractions for packages and discounts. As we always say here at Bezla, be mindful of the competition. Keep an eye on the market prices but do not hurt your reputation by lowering your room rates too much. 5. Update the training of your staff on revenue-generating strategies. The off-peak season is the best time for you to brush up on your revenue-generating strategies. Your restaurant and bar staff, for example, can be trained on upselling premium products. You can share best practices with your front desk staff in promoting booking upgrades. You can also go through your guest reviews and feedback more rigorously. Ask past guests to leave a review and actively engage with those who have already left some feedback. Take this time to evaluate your hotel operations and learn more about improving your services and amenities. If we can be of any assistance at all in your hotel revenue management, we invite you to get in touch with us by emailing support@bezla.com or calling 888-999-8086. #HotelMarketing #BeatTheCompetition #Bezla Bezla.com [more]
  • BezlaLLC
  • Top 10 tips on How to Write a Hotel Business Plan|Hotel Marketing October 26, 2020|Hotel Marketing How should you write a successful hotel business plan? Once you have come up with an initial concept for your hotel business, it is not at all that difficult to construct a business plan. To prove it to you, here are top 10 tips in writing a top-notch business plan. 1. Summarize your hotel concept. You want to start by summarizing your hotel concept into two parts: your mission statement and goals. The mission statement is usually a one-liner that describes the unique purpose of your hotel. Which need are you trying to address that has not yet been seen out there in the market? Then, set your objectives. What are you hoping to achieve? For example, you might write the average annual occupancy rate that you plan on reaching. 2. Analyze your hotel concept. You have to focus on your unique selling points. As we always say here at Bezla, being mindful of the competition is crucial. You want to draw attention to what distinguishes your hotel from the rest of the market. You should be able to give projections of what the growth rate would be like for your hotel based on its unique selling points and the performance of its competitors. It is pivotal for attracting investors. 3. Analyze your industry. The success of your hotel concept depends on your knowledge of the hospitality industry. Investors will want to make sure that you know the current trends and the state of the market you are entering. Write about how this will affect you and how you intend to optimize positive effects or diminish the negative impact. 4. Analyze your customers. You have to know who your customers are. Describe their geographic, demographic, and socio-economic information. What types of guests are you trying to attract, and what makes your hotel attractive to these guests? For example, highlight how your unique location and specific features may be the perfect fit for your target market. 5. Analyze the competition. After you have analyzed your hotel, the industry, and the guests, move on to analyzing the competition. Learn about your competitors’ strengths and weaknesses as well as their market shares and revenue management metrics such as their occupancy rate and revenue per available room. Once you have finished your analyses, you can move on to the planning stage. 6. Outline your strategic plan. A strategic plan consists of explaining your marketing strategies, distribution channels, and revenue management. It answers how you will attract your target guests. How will you position yourself vis-à-vis other properties in the market? What platforms will you use to promote your hotel? What revenue management systems will you use? What payment and cancellation policies will you include in your agreements? Provide as much detail as you can so you can show your investors that you have a well-thought-out strategic plan. 7. Outline your operations plan. How will your hotel operate? Give the number of staff or supervisors needed as well as their corresponding responsibilities. What level of experience or certifications will they require? Which suppliers or service providers will you hire? Do not forget to describe your inventory management, service standards, and operation manual, if any. Remember, the more detail, the better. 8. Sell your management team. After selling your hotel concept, you need to sell yourself. Write about your management team, their experience, and qualifications. Explain why you are distinctly qualified to run your hotel and why they should invest in you. 9. Outline your financial plan. It is one of the principal parts of your business plan. It may seem complicated at first. However, after analyzing the industry and market, it will be easier for you to estimate your start-up costs, operational expenses, and revenue projections by using revenue metrics, such as revenue per available room, average daily rate, and occupancy rate. Your investors will want to know how much funding you require and how and when you will generate a return on their investment. 10. Set targets for yourself. It is the point where your business plan comes to life. Set a road map for your hotel with specific and measurable activities, such as location setting, permit completion, construction, hiring and recruitment, opening, and the like. Remember, time is money. Any time one of the milestones is met, the investor's risk decreases. Keep your team focused on unlocking each milestone to increase your hotel's likelihood of success. If we can be of any help at all in managing your hotel revenue in any way, you may reach us through support@bezla.com or call us at 888-999-8086. #HotelMarketing #BeatTheCompetition #Bezla Bezla.com [more]
  • MedResponsive
  • #Emailmarketing is an effective strategy that helps healthcare practices to connect & communicate with current & future patients at any time. Check out our #Infographic to learn tips for building an #emailmarketingstrategy for your healthcare practice. https://bit.ly/3g2og3b #HealthcareDigitalMarketing #SEOcompany
  • getaccountsnow
  • With this article, we have attempted to pinpoint the absolute best procedures you can use to build your Instagram crowd with Stories, to discover as good as ever approaches to utilize this component and lift your perspectives. Effective showcasing and fruitful marking start with settling on the correct choices concerning the decision of substance you need to make and how you need to convey it. Read more - https://getaccountsnow.com/tips-tricks-to-increase-your-instagram-story-views/ [more]
  • getaccountsnow
  • The success of email marketing depends largely on the correct steps you take in the process. Although this is also one of the most effective marketing channels, it is also cost-effective, but if it is not done well, it may make you a miserable defeat, thereby greatly damaging your brand awareness. Read more - https://getaccountsnow.com/email-marketing-tips-to-increase-sales-leads-covid-19-pandemic/ [more]
  • BezlaLLC
  • How to generate more revenue from BidClerk, Crew, Construction Leads June 16, 2020|Hotel Marketing If you are an economy brand, you should be looking at construction leads or crew leads to generate more revenue for your hotel. To attract this market segment, you need to offer competitive rates. Construction projects often have a specific budget to work with compared to large management consulting firms like McKenzie and Bain that have deeper pockets and unlimited money to spend on hotels. There are a lot of ways to source your project leads. You can check with the local government in your county or city to see what kind of construction projects are coming up in your area. You can also check online lead source platforms like BidClerk, Construction.com, and PlanHub. BidClerk has a rich database of construction project leads. It has complete contact information of relevant decision-makers, as well as project plans and specifications. It allows you to tailor your searches and save them on the platform. While most hotels have BidClerk, they most likely do not use the information there to the fullest. Follow the following tips for you to generate leads on BidClerk and convert them to actual sales. Log in to your BidClerk account and enter your zip code. Search for projects within a ten-mile radius from your hotel. Select projects already under construction, or already been awarded to a company, or already have bid results. Sort the projects by value and date modified. On the bottom of the page, you will find the company handling the project. Check the company area code to find out if it is based out of town or in your area. The farther the company is, the better. It means they will need a hotel for crew coming from out of town. Find out the project cost. The bigger the project is, the better. It means they will have to stay longer at your hotel. Once you have identified your leads, get the companies on the line immediately. You cannot just click the “I’m interested” button and wait for the companies to contact you. Project leads get overwhelmed with requests as soon as a project becomes public. There are a lot of other properties in your area that are doing the same thing. Beat them to it. Be persistent and get in touch with every project lead as soon as you can. Introduce yourself and your hotel. Have a sales call script rehearsed. You need to know the right questions to ask to get the ball rolling. You need to make the right pitch that gives them the confidence to entrust their business in your hands. If you want to know more about commercial construction leads or if you need marketing strategies professionally customized for your hotel, call us at 888-999-8086 or email us at support@bezla.com. #HotelSales #BeatTheCompetition #Bezla Bezla.com [more]
  • limedresponsive
  • If you are planning to grow your #business in 2021, the #socialmedia platform is the right place to begin with. #Socialmediamarketing plays a crucial role in driving #websitetraffic and increasing sales. Check out the infographic that shows 2021 social media success tips you can consider. https://bit.ly/31Wzheh #seocompany #newyork #digitalmarketing #longisland
  • airbnbguide
  • A complete guide to increasing your Airbnb income Many people have tried their hands at being an Airbnb host, which is why there are more than 3million Airbnb hosts all across the globe. It is the best way of earning profits, but there are some things which need some tricks and tips. Plus, you need to go through a good guide to using Airbnb. #airbnb #airbnbguide https://bit.ly/39Zlp7s [more]
  • regalguru
  • How to choose a great name for your company? Actually, when choosing a name for your new company, keep given below tips in mind to help you find one that will work now and in the future. To know this awesome tips, visit given below link: https://rewardbloggers.com/blog/post/24084/how-to-choose-company-name-in-india #Company #Name #Search #India #Choose #Process #CompanyName #Procedure #Delhi #Regalguru
  • hdmakeover
  • People who are doing makeup for a very long time are definitely more experienced and know a lot of tips before starting their makeup. But if you are new to the world of makeup, there is no need to worry about anything here. I have a few amazing tips for you guys to follow to have a perfect look. Read more - https://managementmania.com/en/blog/hd-makeover/best-makeup-advice-for-beginners [more]
First Previous 174 175 176 177 178 179 180 181 182 183 Next Last