https://www.ocsdirectory.com/blog/why-do-we-need-a-brand-strategyA Brand is the sum of the customer’s experience and perspective with the company or organization. Generally, people get confused between Brand & Logo and think that the Logo and brand are the same things for any business, but technically, it is quite different as the Logo is a visual symbol for a business. However, in other words, the design agency designs the brand identity of the business. Your company’s brand is a commitment you make to your customers and prospects about your company, product, and offered services.