When should you hire a sales manager at your hotel?
January 5, 2020|Hotel Marketing

A sales manager is critical to any business because of that individual’s direct influence on revenue generation.

If your hotel is one of the newer properties in a still unsaturated market, chances are you are doing well. At this point when business is booming, should you be considering hiring a sales manager or a company to handle your hotel sales?

The answer to that question is yes. If you don’t already have one, you should look at hiring one today.

Why? Over time, more hotels will target your customer base and the market will become saturated. The more competition you face, the more difficult it will be for you to get a bigger portion of the market share.

In a saturated market, you will eventually lose your existing clientele if you do not maintain your relationships with them, or you do not have the correct agreements, follow-ups, and customer management systems in place.

A sales manager is critical to any business because of that individual’s direct influence on revenue generation.

If your hotel is one of the newer properties in a still unsaturated market, chances are you are doing well. At this point when business is booming, should you be considering hiring a sales manager or a company to handle your hotel sales?

The answer to that question is yes. If you don’t already have one, you should look at hiring one today.

Why? Over time, more hotels will target your customer base and the market will become saturated. The more competition you face, the more difficult it will be for you to get a bigger portion of the market share.

In a saturated market, you will eventually lose your existing clientele if you do not maintain your relationships with them, or you do not have the correct agreements, follow-ups, and customer management systems in place.

In a saturated market, you cannot attract new clientele if you do not have a single point of contact for reservations, billing, contracting, and everything that goes along with the sales process.

If you do not have a sales manager handling those things right now, you’re running the risk of playing hit-or-miss on a very crucial aspect of your business. It does not matter how big or small your hotel is. You will have to deal with the same moving parts.

Gone are the days when only 5-10 properties compete in the same market. These days, we even have properties within the same market that are competing with a franchise from the same brand just down the road from each other.

Do not wait to hire someone dedicated for the role or else it might already be too late for you to turn things around.

#HotelSales #BeatTheCompetition #Bezla Bezla.com
 

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