Should you spend money on PPC advertising for your hotel?
March 9, 2020|Hotel Marketing
If you are not spending money on pay-per-click (PPC) advertising, you are missing out.
Depending on the market you are in, you may spend a lot more or a lot less on PPC advertising. If you are in a major city with a saturated market, you may spend a lot more. If you are in an area with only five other properties, you may spend a lot less. Regardless, you have to invest in PPC advertising.
When you search the properties in your city, whether it’s a small or major city, your property name should come up on the first page of that channel. Otherwise, you will have very, very low chances of getting any reservations.
Google Hotels, Expedia, TripAdvisor, Kayak, Trivago, and Booking.com all provide PPC placements. It does not make sense for you to have placements in all of these channels because it is going to stretch your ad spend budget too thin. Instead, optimize your PPC performance by sticking with the channels that can get you the most return on your investment.
Lastly, monitor your search position regularly and make adjustments accordingly to make sure your PPC placements work hard for you.
#HotelSales #BeatTheCompetition #Bezla