How to Name Hotel Room Types Effectively | Hotel Marketing
November 9, 2020|Hotel Marketing
How many times have you come across a hotel that sells a Standard Room? Would you want to stay there, especially if the room rate is at $200-300? That would certainly not be convincing. What if that room rate was for a Plush Double or Triple Suite? You might then be more inclined to make a reservation.
Names play a critical role in the marketability of your hotel. Remember, rooms are perishable commodities in the hotel industry. Every unsold room is lost revenue. Thus, put in a little more thought in naming your rooms. They need to be creative to attract the attention of prospective guests or descriptive of the key features to encourage reservations.
How creative should your room names be? Some hotels have had a bit more pizzazz with their room names, using artist names like Van Gogh, Picasso, or Rembrandt, or even destination cities like Amsterdam, Paris, or Athens. These names undeniably sound much more appealing. Whichever theme you are going for, your room names must capture the essence of the experience your hotel is selling.
You can also describe the occupancy, bed type, location, or views of your rooms. Successful hotels opt for names such as Bay View, Lake View, or Pool View. Some hotels have gone as far as naming their rooms Extra Small, Small, Large, or Extra-Large with Balcony. While these names do not sound as fancy, they describe exactly what the rooms are offering. In choosing descriptive room names, make them as catchy as they are accurate so you can pull the kind of customers you want to stay in your hotel.
Buyer personas have changed in recent years, and from the beginning of their experience, that is, from the moment they decide to make a reservation, guests demand to be wowed. You want to use names like Spectacular, Fabulous, Amazing, Fantastic, Cozy, or Plush. Room names like these help to sell the experience. Ask yourself, do I want to sleep in one of these rooms? If your room names do not attract you, you need to work on it.
Design and boutique hotels charge more and thereby make more profit because they do not just sell a room; they sell customer experience. A guest would not want to pay $300-400 just for a room; they pay $300-400 for a complete experience. Leisure travelers are inspired to make a reservation not only by the material aspects of the room but also by the prospect of an unforgettable experience with your hotel.
Every detail masters and everything starts with what they see first, the room name. Keep your prospective customers in mind when you choose your room names. Remember to capture their attention and stand out from the competition. It makes all the difference and will surely drive revenues for your hotel.
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