Online Hotel Marketing Strategies | Hotel Marketing
December 21, 2020|Hotel Marketing
How to approach the weird and wonderful world of online marketing:
One thing to note about dealing with online marketing is the extremely fast paced environment in which the online media sector evolves. While traditional print media deals with decades-worth of loyal readers to its newspapers, websites and social media platforms are made to evolve much quicker in order to maintain popularity.
So what does this mean for hotel managers and owners?
Essentially, it means keeping up with the latest marketing techniques, paying attention to current trends, and most of all, staying ahead of the competition. This may sound easy and straightforward but in reality, it is not.
There can be a number of challenges along the way in online marketing. One of the biggest things to overcome may actually be within the business organization. Employees who have years of experience working in the same hotel, using the same systems are likely to be resistant to change. In this case, it’s the hotel manager’s job to maintain balance between considering the long term knowledge of experienced staff while being open to new ideas.
Keeping up with trends is a one liner that is easier said than done. In the world of online marketing, it simply isn’t enough for a business to have social media accounts and pin a few posts every now and then. It is more than just having a big number of social media followers. It is about knowing and understanding how customers are arriving at your website, which post garners the most reaction, or which ad creates the most engagement and which ad set eventually converts into sales.
In online marketing, one has to be analytical. And it all starts with data. The great thing about online marketing is that an advertising campaign’s success can be conveniently and accurately monitored by analysing data from the hotel’s website and social media accounts.
Another key point in working in the fast-paced nature of online marketing is that it is much easier to make an active effort to stand up in the crowd and establish the business in contrast with its competitors. Nowadays, “standing out” no longer means having the most eye-catching advertisement in the local newspaper or magazine. It’s now about reaching out to new forms of media and new social media platforms where the business’ competitors are less likely to have a presence.
Online marketing isn’t a luxury to invest in if you can afford it. Actually, it’s just the opposite. In fact, if you are serious about growing your business, it’s something you can’t afford to miss out on.
We can help your property stand out against your competition. Bezla offers services that can amplify your hotel’s online marketing strategy. To learn more, email us at email@example.com or call us at 888-999-8086.
1800 JFK Blvd Suite 300 PMB 91649
Philadelphia, PA 19103
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