These days, everybody is speaking about content marketing. Content marketing is often addressed in the sense of SEO, then related to a social media marketing or inbound marketing. Content marketers create various forms of tailored content for a specific audience in order to positively influence business-related factors.

Media monitoring is important and beneficial for a successful content marketing strategy. You can keep up with the latest news without spending a lot of money if you use media monitoring. We've put together a list of five reasons why you should start using the best media monitoring services available. Those are Build a strong brand, Manage your reputation and respond to crisis situations, Know your industry and competitors, Measure the effectiveness of your communications, and Find ideas for new content.

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