Google Ads Extensions to Increase Sales
It can be difficult to create an engaging Google search ad within the characters provided. Also, very difficult to fit keywords, calls to action, and a distinct message into three headlines and two description spots.
So here, Google Ads Extensions are an excellent tool for incorporating additional relevant information into your ads and distinguishing yourself from the competition along with other strategies of Digital Marketing Courses in Bangalore.
Google Ad Extensions - An Introduction
Google Ad extensions are extra assets that are added to your Search ad placements in real time when they show on results pages. They give your ad viewers more information and help you build out your advertising for the best audience experience possible.
How many extensions are available in Google Ads?
Google Ads offers a total of 19 ad extensions, eight of which are dynamic, and the other 11 are manually configured.
Sitelink Extensions.
Sitelinks perform best for more general branded ads in which the links guide searchers to specific products or services. It is one of the most effective techniques to ensure that clicks result in quality leads.
Callout Extensions.
Callout extensions are small bits of text that show after the descriptions of your adverts. Callouts can provide additional, targeted information and are an excellent way to distinguish yourself from the competition.
Structured Snippet Extensions.
A structured snippet extension is another technique to convey more information about a product or service. Structured snippets are limited by a header, which must be chosen from one of 12 predefined categories, such as "courses," "styles," or "types."
Image Extensions.
This Google Ads extension's name certainly helps to clarify its purpose: to display an image beneath an ad. You can upload up to 5120KB square 11 photos to be displayed beneath your ad material. If you want to learn more about other extensions and how to set them up, check out Digital Marketing Courses in Bangalore.
Call Extensions.
Call extensions display your phone number and allow customers to call you right from your ad.
Lead Form Extensions.
If you want to enhance your conversions, Google Ads lead form extensions can help. They allow your visitors to fill out a form immediately on your ad rather than having to navigate through to a landing page.
Location Extensions.
Location extensions display an address beneath your ad copy. You cannot, however, enter any old address.
Affiliate Location Extensions.
Affiliate location extensions are a handy tool if your product is marketed nationwide. They give users information about nearby retail chains that carry your product.
Price Extensions.
Price extensions enable you to better exhibit your services, goods, and prices by redirecting search users to relevant sections of your site.
App Extensions.
Under your ad copy, app extensions push app downloads. But, you must already have your app listed on iOS or Android before searching for it to appear as an extension option.
Promotion Extensions.
You can use this extension if you have things to sell or if you want to give your customers discounts on what you sell.
Automated Extensions.
When Google Ads forecasts that automated extensions would increase the success of your campaign, they are applied automatically.
Conclusion
Even though ad extensions are a sophisticated feature, they are simple to use and may drastically boost your click-through rate, post-click landing page views, and, eventually, conversions.
So, sign up for Digital Marketing Courses in Bangalore today to learn how to deliver distinct post-click landing pages to all of your audiences.
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