What are the types of campaigns available in Google Ads?
Being a major part of the Digital Marketing Courses in Bangalore, Google AdWords has numerous types of campaigns for creating a marketing funnel. AdWords targeting is used to build prospects at all stages of the purchase funnel. From top-of-funnel branding to direct responses with demonstrable leads and sales.
Some campaign types and targeting are more suitable for different stages of the marketing funnel, and hence are better suited to different industries, company sizes, budgets, and target markets. Using the most relevant campaign kinds and targeting objectives, raise awareness, influence deliberation, and motivate action.
Types of Google Ad Campaigns are:
1. Search campaigns: Target people who are looking for your products.
Search advertising is designed to target terms and phrases that users type into Google search. This is known as intent-based targeting. You're marketing to those who have expressed an interest in your service.
2. Display campaigns: Raise brand awareness
Display ads are banners, pictures, and video ads that show across websites, videos, and apps in the Google Display Network (GDN). Display advertising, as opposed to Search ads, display when someone is perusing content online or in an app. As a result, display ad audiences have lower intent and they don't necessarily intend to buy something right away.
3. Video ad campaigns: reach people on YouTube.
YouTube ad campaigns can be incredibly profitable, but only if you can design attractive video commercials. The level of control advertisers have over targeting is a big advantage of YouTube ads.
Broadly speaking, you can target based on audience and content.
4. Shopping campaigns: advertise products to audiences who are ready to buy.
Shopping advertisements display your products immediately in Google search results.
When customers click on a product in the ad, they are taken immediately to the related product page on your website. All these campaign types are covered in most of the Digital Marketing Courses in Bangalore with live practicals.
5. App campaigns: increase app downloads and engagement.
The biggest advantage of App advertisements is that you do not need to design ads. Google, like Responsive or Dynamic advertisements, accomplishes this job for you. All you have to do is enter your app's information, target audience, and bid.
6. Local campaigns: Emphasize a physical location
Google utilizes information from your Google My Business profile (GMB) to determine:
Campaigns are primarily automated, however, you can change some options like language, bid strategy, and average daily budget.
7. Smart Campaigns
A Smart campaign is an automated, simplified campaign builder that employs AI to decide everything from bidding tactics to keyword research, ad production, targeting, network selection, and more.
As a user, all you have to do is upload your assets and select a goal, then let Google find the optimal locations and formats based on your business type and goals.
8. Performance Max
Performance Max is essentially a fresh and enhanced version of the Smart campaign, with Local campaigns thrown in for good measure. Like Smart campaigns, Google generates advertisements dynamically with Performance Max, trying multiple combinations across different formats and networks while optimizing for the desired action.
9. Discovery campaigns: native adverts on content feeds.
Discovery ads are intended to show audiences what Google believes they need rather than waiting for users to seek it directly. Google learns from user activity to anticipate their interests and offer relevant ads that appear native to the platform on which they appear.
Finally, use Google Analytics to check how well your advertising is functioning. If you are unfamiliar with Google Analytics or feel entirely bewildered when you open it, look into the Digital Marketing Courses in Bangalore.
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