6 Amazing Lead Management Tactics to steal now!
According to HubSpot, "lead scoring" entails assigning a value to each lead you generate for the business, typically in the form of numerical "points." The sales and marketing teams can use this score to determine which leads need more nurturing, are more likely to result in a deal, etc. Although companies may rate lead management differently, there are some basic best practises that companies can adhere to.
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