Online reviews have become an increasingly important factor in the success of businesses. Particularly those operating on digital platforms. Customers rely on these reviews to make decisions about the products and services they buy. And businesses are now investing in strategies to make sure these reviews are positive. Unfortunately, some people and businesses take advantage of these tactics to defame their competition by buying negative reviews. Buying negative reviews can have a dramatic impact on a business’s reputation and profits. As customers are likely to turn away from services or products with low ratings. In this blog post, we will discuss the implications of buying negative Google review. And the potential effects it can have on your business. We will explore how to identify illegitimate reviews and how to respond to them. We will also discuss the potential legal implications for businesses found to be buying negative reviews.