Businesses can incorporate WhatsApp messaging into their customer communication channels using Meta's solution, the WhatsApp Cloud API. It provides a cloud-hosted variant of the WhatsApp Business API, making it possible for businesses to communicate with clients securely and affordably without the requirement for self-hosting.

Essential qualities and skills

Text, image, video, and document communication

Organizing and controlling consumer interactions

making chatbots and automatic responses

multiple language support for a worldwide audience

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