A backlink, also known as an inbound link or an incoming link, is a hyperlink on one website that points to another website. When a website links to another, it's considered a backlink, and these links are a fundamental part of search engine optimization (SEO). Backlinks are valuable because search engines often consider them as an indicator of a website's authority, trustworthiness, and relevance. Websites with high-quality backlinks tend to rank better in search engine results, which is why they are an essential element of SEO strategies.

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