In e-commerce, business-to-consumer (B2C) transactions have become increasingly prevalent, yet they still need their limitations. Understanding these constraints is crucial for businesses and consumers alike. The limitations of B2C in e-commerce include:
Potential security concerns related to online transactions.
The challenge of creating personalized and immersive shopping experiences.
The dependency on reliable Internet connectivity.
The need for businesses to establish trust with online consumers.
While B2C e-commerce offers tremendous advantages, acknowledging and addressing these limitations is essential for fostering a more resilient and consumer-friendly online marketplace.

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