Research Strategy
A common distinction is made between two different strategies in research, the one using quantitative methodology and the other using qualitative methodology. According to Bryman (2004, pp19-20) the differences between the two research strategies exist within three aspects:
Quantitative research entails a deductive approach to the relationship between theory and research, in which the accent is placed on testing of theories. Qualitative research predominantly emphasizes an inductive approach to the relationship between theory and research, in which the emphasis is placed on the generation of theories.. If you are interested in essay writing servies please visit at http://www.aceessays.com!