Runway announces an API for its video-generating AI models


Runway, one of several AI startups developing video-generating tech, today announced an API to allow devs and organizations to build the company’s generative AI models into third-party platforms, apps, and services.

Currently in limited access (there’s a waitlist), the Runway API only offers a single model to choose from — Gen-3 Alpha Turbo, a faster but less capable version of Runway’s flagship, Gen-3 Alpha — and two plans, Build (which is aimed at individuals and teams) and Enterprise. Base pricing is one cent per credit (one second of video costs five credits), and Runway says that “trusted strategic partners” including marketing group Omnicom are already using the API.

The Runway API also comes with unusual disclosure requirements. Any interfaces using the API must “prominently display” a “Powered by Runway” banner linking to Runway’s website, the company writes in a blog post, to “[help] users understand the technology behind [applications] while adhering to our usage terms.”

Runway, which is backed by investors including Salesforce, Google, and Nvidia and was last valued at $1.5 billion, faces stiff competition in the video generation space, including from OpenAI, Google, and Adobe. OpenAI is expected to release its video-generation model, Sora, in some form this fall, while startups like Luma Labs continue to refine their technologies.


https://techcrunch.com/2024/09/16/runway-announces-an-api-for-its-video-generating-models/