Digital out-of-home (DOOH) is an emerging advertising platform that will connect brands with customers through a seamless online and offline shopping experience. Unlike intrusive advertisements, DOOH is designed to meet people wherever they are in their real-world moments with relevant, engaging, and dynamic content. By meeting customers where they are - in motion - with relevant content, DOOH can organically encourage the customer to return to the brand's ecosystem. 

DOOH is undeniably more than an advertisement. Some consider DOOH a form of media that mixes outdoor advertising with web-based technology; benefits include real-time updates and location-based targeting. Therefore, no longer limited to static actions of the past, DOOH's unique and enhanced capabilities allow brands and retailers to customize measurement of each campaign to derive actual, deal-based actionable behavior... and it's actionable behaviour that is important because it increases sales and ultimately customer satisfaction and loyalty.


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