latest updates
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6 step approach to deliver seamless digital customer experiences Deliver seamless digital customer experiences by adopting a structured framework to power your organization's digital transformation. Continue Reading: https://india.epsilon.com/blogs/6-path-approach-to-deliver-seamless-digital-customer-experiences [more]
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CX-as-a-Service: Taking offline personalization to the next level How do I best understand my customers’ needs & expectations? Consumers who score a brand higher on CX are up to three times more likely to spend on that brand. Continue Reading: https://india.epsilon.com/blogs/cx-as-a-service-taking-offline-personalization-to-the-next-level [more]
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Measuring The Success Of Your Email Campaign Keeping in mind the nature of your business, and thus the goals that you expect your email campaigns to fulfil for you, different metrics can be chosen to measure the success of your email marketing efforts. Continue Reading: https://india.epsilon.com/blogs/measuring-the-success-of-your-email-campaign [more]
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How Email Can Be Your Key To A Successful Rewards Program So, whether you are working on the strategy of a new program or just looking for ways to boost up an existing one, be sure to use well-crafted, personalized, and value-adding emails to make sure your loyal programs stay loyal and regularly engage with your brand. Continue Reading: https://india.epsilon.com/blogs/how-email-can-be-your-key-to-a-successful-rewards-program [more]
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What Data-Driven Creative Means For The Future Of Advertising By making use of the technological know-how available today in tandem with your own insights about your business and customers, you can use data-driven creatives to make your marketing more efficient. Continue Reading: https://india.epsilon.com/blogs/what-data-driven-creative-means-for-the-future-of-advertising [more]
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What Is Customer Journey Mapping And How To Start? With a marketing exercise like customer journey mapping, it is better to start as soon as you finish deciding the goals you want to achieve by it and the specific way you want to perform it with reference to the nature of your business. Continue Reading: https://india.epsilon.com/blogs/what-is-customer-journey-mapping-and-how-to-start [more]
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Can An Omni-Channel Approach Boost Your Customer Engagement? An omni-channel approach has proven to be extremely helpful in this regard because of the way customer behavior and expectations have evolved over time. The importance of providing a personalized experience to customers cannot be overemphasized. Continue Reading: https://india.epsilon.com/blogs/can-an-omni-channel-approach-boost-your-customer-engagement [more]
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How Can A Retail Store Implement Omnichannel Strategy? Wondering how to set up your own omnichannel strategy? Check out these steps for implementing an omni-channel marketing strategy. Continue Reading: https://india.epsilon.com/blogs/how-can-a-retail-store-implement-omnichannel-strategy [more]
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What Is The Best Strategy To Do An Email Marketing Campaign? Email marketing achieves this great ROI because of the various advantages it offers over other means of marketing. Continue reading: https://india.epsilon.com/blogs/what-is-the-best-strategy-to-do-an-email-marketing-campaign [more]
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How To Balance Marketing Automation And Personalization When businesses begin to think of automation as a cure-all, they run the risk of losing a personal touch and appearing distant to their customers. Continue Reading: https://india.epsilon.com/blogs/how-to-balance-marketing-automation-and-personalization [more]
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Brief Guide on Market Research vs Market Analysis Market research is focussed on collecting data directly from the market and customers, market analysis pursues a broader perspective of putting together data and insights from a wide variety of sources. https://india.epsilon.com/blogs/brief-guide-on-market-research-vs-market-analysis [more]
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Benefits of customer loyalty programs More than 90 percent of companies currently have some form of customer engagement or loyalty program but why? Read about benefits of customer loyalty programs. https://india.epsilon.com/blogs/benefits-of-customer-loyalty-programs [more]
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Cracking the code of customer insights Customer insight is an interpretation of people’s behavior used by organizations to better know how their customers think, react, feel, and interact. https://india.epsilon.com/blogs/cracking-the-code-of-customer-insights [more]
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CPI model in affiliate marketing Is Cost Per Install (CPI) model a better is the best option for acquiring users, instead of Cost Per Action (CPA). Read our blog to find out. https://india.epsilon.com/blogs/cpi-model-in-affiliate-marketing [more]
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What do the most effective online consumer loyalty programs have in common? The best customer loyalty programs around the world work around some shared attributes. Read how can you incorporate them to devise your loyalty program. https://india.epsilon.com/blogs/what-do-the-most-effective-online-consumer-loyalty-programs-have-in-common [more]
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