Influencer Marketing is known as new-age marketing. Over 60% of the brands – especially those targeted towards millennials – have adopted some form of the modern advertising method. The influencer marketing industry is set to hit $15 billion by 2022. 97% of marketers use Instagram for influencer marketing, making it the most popular social media channel for influencer marketing.
https://getnorton.uk.com/how-to-measure-the-roi-of-influencer-marketing-campaigns/
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