The Facebook Edgerank Algorithm is what’s used to rank posts on a user’s News Feed – to determine which posts should and shouldn’t be shown. Well, apparently they’ve recently altered the effectiveness of posts by Facebook pages, by lowering organic reach by reports of anywhere from 40-50%. The most probable reason for this change: A pages’ posts now only pop up in the feeds of those most likely to like, comment or share it. People who aren’t active on the the Facebook Page are unlikely to see its posts. Read more -

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