Triple your hotel's revenue with search engine optimization “SEO”
June 7, 2020|Hotel Marketing
Hotel search engine optimization (SEO) is the practice of increasing your hotel website’s ranking on search engines like Google, Yahoo, and Bing, thus driving traffic and bookings on your website.
Let’s say your hotel is in Houston, Texas. Just type “Houston Texas hotels” on Google and hit search. Make sure that you are on a private browser so that Google does not personalize the results based on your search history. Click on the map on the right-hand side of the page. It will open up and show you the hotel properties in your local market.
The top two or three properties you see on the first page of Google’s search results have an ad icon beside their property names. That means that the properties spent money on pay-per-click (PPC) advertising and were the highest bidders for that ad placement. PPC bids vary. In some markets with very high demands like New York or Las Vegas, bids can go as high as $20 per click.
The organic search results, on the other hand, are ranked below the ads. Make sure your property is ranked higher so that you appear on the first page of search results. You could have the best reviews or the most competitive rates, but if you are not showing high enough on the rankings, chances are no one will visit your website.
We recommend that you invest in PPC advertising to ensure that your property is always on the first page. Most online users only look at the first page and are more likely to refine their search rather than move on to the next page.
We also recommend that you use hotel SEO to increase your ad ranking. When done correctly, SEO will attract users with the intent of visiting either your hotel or your city, and therefore more likely to become paying guests. Make sure that your webpage title, description, and URL include keywords and phrases that your target audience may likely search.
There have been a lot of OTAs in the last couple of years that are competing in the hotel search engine market. The top ones are Kayak, Trivago, Booking.com, Expedia, and its affiliates. Do the same private browser search of your hotel on these websites. If your property name does not come up on the first page of search results, you will have very, very low chances of getting any reservations.
If you want to know more about SEO or if you need help in setting up a digital marketing strategy, call us at 888-999-8086 or email us at firstname.lastname@example.org.
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