In the quickly evolving world, new shopper preferences and innovative improvements are changing the business and customer interest. Software Craft perceived that overseeing effective assistance type organizations requires a different methodology from the modern functional rationale. In this spirit, in 2014 we chose to move our retail exercises from Downstream to a recently settled Innovative Businesses and Services business line to immediately take advantage of emerging opportunities. The drawn-out vision of Innovative Businesses and Services is driven by clients' way of behaving and needs.

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