Zendesk identifies itself as a “service first” CRM tool.

Let’s elaborate on that so we understand it a little better. Zendesk is a cloud-based customer support platform that helps you engage with customers on just about any platform in a personalized way. This could be on your webpage, social media handles, and apps.

Managing and tracking customers on multiple channels can be a daunting task. Zendesk’s CRM helps you make all your customer interactions simple by bringing them from different platforms together with one simple platform.