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The global cosmetic dentistry market is expected to grow from USD 21.9 billion in 2020 to USD 30.1 billion in 2025, at a CAGR of 6.6% during the forecast period. The cosmetic dentistry market is estimated to witness significant growth during the forecast period due to the growing consumer awareness and rising focus on aesthetics, increasing prevalence of oral health disorders, and rising dental tourism in emerging markets. However, the high cost of dental imaging systems, lack of reimbursement for cosmetic procedures, and high risks and complications associated with dental bridges and orthodontic treatments are expected to restrain the growth of this market during the forecast period.
The prominent players in this market are Henry Schein (US), DENTSPLY Sirona (US), Envista Holdings (US), Align Technology (US), and Straumann Holdings (Switzerland). These players have adopted various growth strategies such as acquisition, product launches, agreements, partnerships, collaboration, and expansion to increase their presence and reach in the cosmetic dentistry market.