What is live chat?

Customers can speak directly with employees of a business, often those in customer service, technical support, and other roles, via live chat, a sort of consumer messaging software. A particular kind of business messaging system is a live chat window that shows on a company's website.

Online chat features may occasionally need to be activated by the user, but they may also display automatically as a proactive approach to communicating with customers in other situations.

To know more:

https://botpenguin.com/pros-and-cons-of-live-chat/