With the help of Google Analytics, a free web analytics tool, you can evaluate the effectiveness of your website and take informed decisions. It gathers and arranges information on the users of your website, their actions, and the traffic sources. Google Analytics' main goal is to improve your understanding of your audience, track your marketing initiatives, and optimize your website for engagement and conversions.
To know more visit https://botpenguin.com/glossary/google-analytics
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