The global consent management market size was USD 320.9 Million in 2021 and register a revenue CAGR of 21.2% over the forecast period, according to the latest analysis by Emergen Research. Increase in adoption of omnichannel marketing by various brands and businesses and rise in cyber-attacks, and data breaches are key factors driving revenue growth of the global consent management market.

Interaction of customer with a company generates omnichannel data, which help marketers to understand historical activity and present behavior of customers but also enable retailers and marketers to predict behavioral and purchasing trends. This has led to wider adoption of consent management platforms, which is driving revenue growth of the market. Consent management allows compliance with data privacy laws by informing users about data collection and usage practices. https://www.emergenresearch.com/industry-report/consent-management-market