What is Apple Intelligence, when is it coming and who will get it?


After months of speculation, Apple Intelligence took center stage at WWDC 2024 in June. The platform was announced in the wake of a torrent of generative AI news from companies like Google and Open AI, causing concern that the famously tight-lipped tech giant had missed the boat on the latest tech craze.

Contrary to such speculation, however, Apple had a team in place, working on what proved to be a very Apple approach to artificial intelligence. There was still pizzazz amid the demos — Apple always loves to put on a show — but Apple Intelligence is ultimately a very pragmatic take on the category.

Apple Intelligence (yes, AI for short) isn’t a standalone feature. Rather, it’s about integrating into existing offerings. While it is a branding exercise in a very real sense, the large language model (LLM) driven technology will operate behind the scenes. As far as the consumer is concerned, the technology will mostly present itself in the form of new features for existing apps.

We’ll learn more during the company’s iPhone 16 event, which starts at 10 a.m. Monday. In addition to new iPhones, we also expect to see updates to the Apple Watch, AirPods and maybe even some new Macs.

https://techcrunch.com/2024/09/04/what-is-apple-intelligence-when-is-coming-and-who-will-get-it/