iPhone 16, Apple Intelligence, AirPods 4 and more: Everything revealed at Apple Event 2024


Apple’s biggest event of the year has arrived, and with it, the iPhone 16 lineup and a slew of AI-related updates for iOS 18. Apple Intelligence was the star of the Apple event this year, like it was at WWDC in June, and Apple’s lineup of announcements echoed many of the anticipated hardware reveals, including the new iPhone 16, AirPods 4, the Apple Watch Series 10 and more. Broadcasting live from its headquarters in Cupertino, Apple’s “Glowtime” event kicked off at 10 a.m. PT, and you can watch the recording of the full Apple event here.

Whether Monday’s reveals end up inspiring or delaying a “supercycle” of customers adopting the new iPhone 16 lineup remains to be seen, but Apple’s focus on AI as a core part of its sales pitch moving forward is clear. We’ll keep this post updated as reports emerge from the demo rooms and briefings following the event.

As no surprise, the iPhone 16 “has been designed for Apple Intelligence from the ground up,” in the words of CEO Tim Cook, and the tweaked designs and new colors were revealed at the Apple event. The new iPhone 16 lineup comes with a camera control along the side, which allows for physical interactions to access camera features, along with the new A18 chip that Apple claims makes the iPhone 16 up to 30% faster than the iPhone 15. The iPhone 16 starts at $799 for the 128GB model, with the 16 Plus starting at $899 with the same amount of storage. Catch up on our ongoing iPhone 16 updates here.

And for a rundown on what distinguishes the new iPhone 16 lineup, you can head right here.


Hands-on with the iPhone 16’s camera button

In the words of our editor Brian Heater, Apple is “feeling a lot more bullish about buttons these days.” And after the Apple event broadcast concluded, he got the chance to see that the Camera Control button actually adds to the iPhone experience, at least for a brief demo.

“Like any other new feature, Camera Control takes a bit to master. The trickiest part is determining how much pressure to apply in order to toggle between features. That, however, is what makes it unique versus earlier camera buttons. It’s more than just a way to open the camera app and take a shot. It also lets you navigate within the app itself,” he wrote, and you can check out his full hands-on with the iPhone 16’s biggest physical change right here.

Apple Intelligence

First revealed at WWDC, Apple Intelligence is mostly being presented as a more private large language model operating behind the scenes to improve existing apps and features. Retreading many of its WWDC reveals, Apple touted Intelligence’s ability to survey inboxes, with summaries surfacing for emails, and notifications altered to provide summaries as well with priority notifications elevated to the top of their stacks. Claiming “a new era for Siri,” Apple boasted that its Intelligence upgrades allow Siri to understand requests that are less than eloquently delivered, walk users through specific tasks within the iPhone and gain on-screen awareness of actions taking place on the phone.

Apple Intelligence is launching as a beta in the U.S. in the fall, with localized English coming to several markets in December. Additional languages like Chinese, French, Japanese and Spanish are targeted for 2025.

Apple also detailed visual search, which is powered by Apple Intelligence, which combines the functions of a reverse image search with text recognition to add the details of an event to your calendar from a photo, or pull information about a restaurant directly from a photo of it.

Ultimately, one of the biggest questions coming out of Apple’s claims about Intelligence’s potential to improve user experiences across multiple product lines is simple: Is Siri actually useful now?


https://techcrunch.com/2024/09/09/iphone-16-apple-intelligence-airpods-4-and-more-live-updates-on-everything-revealed-at-apple-event-2024/