Today's consumers - particularly Gen Z - do not regard thinking in terms of "channels." Naturally consumers expect to feel the brand the same no matter if they watch a TV ad, scroll through a reel on social media, or walk into a store location.

That's the beauty of TTL marketing. It's more than just a combination of ATL and BTL - it's a clear and more holistic way of connecting with consumers touchpoint to touchpoint.

In our latest blog, we unpack what TTL means in an omnichannel world and how it is enabling retail brands to stitch together storytelling, data, and performance.

Explore; https://www.dartdesign.in/why-ttl-marketing-strategies-are-essential-in-the-omnichannel-retail-era.php