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• MTV Meme Stars: How #ARM Worldwide Engaged GenZ and Millennials on Instagram MTV India partnered with #ARM Worldwide to launch a social media campaign called MTV Meme Stars, which was a hunt for the best meme maker to engage its GenZ and Millennial audience. The campaign was a huge success with over 4400 entries, 54 million+ reach, and 4 million+ engagement. #ARM Worldwide won the Inkspell Social Stars Award 2022 for their exemplary work. To learn more about the campaign, read on arm worldwide's website. https://armworldwide.com/casestudy/award-winning-campaign-mtv-meme-stars-engaging-genz-and-millennials-for-mtv-india/ #MTVMemeStars #MemeContest #MemeChallenge #GenZMemes #MillennialHumor #IGTVPromotion

  by erricyash,  Advertising & Marketing 

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