How to Use Hotel Reservations Call Tracking to Grow Hotel RevPar, ADR, and Occupancy | Hotel Marketing
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How to Use Hotel Reservations Call Tracking to Grow Hotel RevPar, ADR, and Occupancy
Two key benefits of online marketing are 1) it is easier to implement than traditional marketing, and 2) provides detailed analytics. You can then use the collected data to scale up your campaigns or re-target your marketing plan to improve profitability.
Like online marketing, call tracking can also help increase hotel booking.
In the internet age, employing telephone marketing may seem obsolete, but it has its advantages. When done correctly, telephone conversations with clients can be more effective in increasing bookings than online inquiries, making it still relevant and an essential part of your hotel's marketing strategies.
Accessible telephone booking facilities are a must even for the most modern and luxury hotels. Why? Because of the high cost of hotel reservations, some guests would need assurance that they are completing the transaction correctly. However, with this method, although it helps increase bookings, you really cannot tell how effective it is because there is no way of measuring the success rate. This is where call tracking comes in and can be helpful.
So, what is call tracking, and how does it work?
Call tracking uses a special type of software that can tell where your telephone calls are coming from, whether via your local paper, Facebook, Google ad, etc. Call tracking is creating and assigning a unique telephone number for each ad campaign. This way, you can determine which one is getting more attention and more audience response. Call tracking lets you know if an ad, whether online or offline, leads to a phone call.
Call tracking can also be used with your CRM, making it possible to streamline your marketing plan with sales, customer service and even monitor your revenue. You can track and monitor your calls, determine your business' peak hours and test the effectiveness of your ad campaigns.
By looking at your call tracking data, you can get the best results from paid advertisements because you can then funnel your budget to the most robust channels, be it online or offline. You need to closely monitor your data and be open to experimenting until you find what works best for your business.
Digital ads are convenient because clients can click through your ad. But regardless of the type of ad you're putting out, you must provide options to your audience. Always include our email address and telephone number. Or, if you are working on conventional material like newspaper or print ads, don't forget to include your website URL, email address, phone number, or even a QR code.
Usually, customers who dial your number would stay on hold for about a minute before they hang up. Use this crucial window of opportunity to gain sales and avoid losing business to your competition. If nobody answers the phone, they are more likely to take their business elsewhere, and we don't want that. Make sure that you have enough staff to answer calls, especially during expected peak hours.
There's a range of providers out there offering call tracking services, among other marketing features. To choose which one is best for you, start by deciding how you want to use call tracking and what you want to achieve.
Google has a free tool for call tracking that lets you monitor call extensions on Google ads. It is an all-in-one service integrated with Google Analytics, AdWords, and other services, perfect for starters. However, it only works with a Google AdWords account.
If you are looking for a more advanced call tracking system, there's a range of providers available out there, each offering a different set of features. One of them is CallRail. CallRail provides some unique features, such as tracking calls from specific pay-per-click keywords and real-time monitoring. They have a 14-day free trial, so you can try their service and see if it would work for you.
If Bezla could be of service to your hotel marketing, visit us at bezla.com or give us a call at 888 999 8086.